Responsibilities

• Support the development and execution of marketing plans for the general market Home Lending portfolio, including mortgage, home equity, relationship deepening, and related growth initiatives.
• Partner with the Home Lending Marketing Manager to advance portfolio priorities, annual planning activities, campaign roadmaps, and stakeholder alignment.
• Manage or support integrated marketing campaigns across relevant channels, including digital, email, direct mail, paid media, online banking placements, web, sales enablement, and lead-generation pathways.
• Support segmentation, personalization, and journey-based marketing efforts that improve relevance across acquisition, deepening, and client engagement initiatives.
• Translate business objectives and partner inputs into clear marketing briefs, campaign plans, messaging direction, creative feedback, and executional requirements.
• Coordinate with Product, Business Enablement, Sales, Analytics, Digital, Creative, Compliance, Risk, and agency partners to move work through planning, review, approval, launch, and optimization.
• Support collaboration across Community Lending partners where Home Lending priorities intersect with community-focused programs, audience strategies, or shared client engagement efforts.
• Partner with Analytics and business stakeholders to measure campaign performance, interpret audience and channel insights, and apply learnings to future recommendations and optimization opportunities.
• Support updates to Home Lending digital web experiences, collateral, product communications, and field-facing materials as business priorities evolve.
• Ensure marketing materials are accurate, client-focused, compliant, and aligned to brand, risk, fair lending, and regulatory expectations.

Requirements

• Bachelor's degree in marketing, business, or related field or equivalent work experience (required)
• 4+ years marketing experience, preferrable in financial services, banking, mortgage, consumer lending, or other regulated industry
• Experience leading or supporting integrated marketing projects and campaigns from strategy through execution
• Strong project management, organization, and follow-through skills
• Ability to translate business objectives into clear marketing plans, briefs, messaging, and executional next steps
• Strong communication and stakeholder management skills, with the ability to collaborate across cross-functional teams
• Comfort working in a regulated environment with compliance, risk, legal, brand, and/or fair lending review processes
• Ability to interpret campaign results or audience insights and apply learnings to future recommendations
• Collaborative, proactive, detail-oriented, and comfortable working through ambiguity