Sr. Marketing Communications Specialist

Responsibilities

• Develop and manage digital media campaigns, including paid search and paid social, from planning through optimization and reporting.
• Manage agency partners and turn performance insights into optimization recommendations.
• Lead creative production and asset management, securing approvals from Compliance, Legal, and other stakeholders.
• Partner with CX, MarTech, and IT on website and mobile app enhancements, including UAT and campaign tagging and measurement.
• Recommend opportunities in emerging trends such as AI-powered search and Answer Engine Optimization (AEO).
• Support cross-functional initiatives, social media publishing, and escalated customer inquiries.

Requirements

• Bachelor's degree.
• 5+ years of experience in digital marketing, media planning, paid search, campaign management, or marketing communications.
• Proven experience managing paid search and multichannel digital media campaigns, including agency partnerships and performance optimization.
• Experience with creative production, asset management, and digital experience projects such as websites, mobile apps, and UAT.
• Experience managing budgets, vendors, and agency relationships.
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.

Preferred

• Degree in Marketing or Business.
• Automotive, financial services, or regulated-industry experience.
• Knowledge of marketing technology (analytics, CDPs, tagging), CX principles, and AI-powered search trends such as AEO and AIO.

Benefits

• Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
• Paid Overtime
• Regional Bonus (when applicable)
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, holidays, shutdown
• Company Paid Short-Term and Long-Term Disability
• 401K Plan with company match + additional contribution
• Relocation assistance (if eligible)
• Advancement Opportunities
• Career Mobility