Marketing & Communications Specialist

Responsibilities

• Create LinkedIn and Instagram graphics and draft social copy for review; maintain the content calendar and schedule approved posts.
• Set up and manage boosted LinkedIn posts, including audience targeting, within approved paid media budgets.
• Prepare monthly social media performance reports using Hootsuite and recommend improvements to content, timing and targeting.
• Format attorney-authored client alerts and newsletters, as well as invitations and other external email campaigns, for distribution using the firm’s email production tools.
• Prepare related PDFs, website posts and graphics so that each communication is consistent across channels.
• Track email engagement and recommend practical improvements to formatting, targeting and campaign execution.
• Identify and help implement practical improvements to templates, campaign processes and reporting.
• Use InterAction+ to manage contacts, build and maintain distribution lists and segment audiences for firm communications.
• Resolve data-quality issues and support the ongoing implementation and administration of InterAction+.
• Update attorney biographies, headshots, announcements, news and blog content on the firm website and intranet.

Requirements

• At least 3 years of marketing communications experience, including social media, email campaigns, and contact or distribution list management.
• Experience creating social graphics, managing social accounts, and handling paid LinkedIn boosts and audience targeting.
• Experience with an email marketing platform such as Mailchimp and with CRM or contact management, preferably InterAction+.
• Strong proofreading, editing, and attention to detail, with sound judgment about professional audiences, data accuracy, audience selection, and required approvals.
• Ability to produce polished graphics and presentations using Canva, PowerPoint, or comparable tools.
• Strong organization, follow-through, and interpersonal skills, with the ability to manage competing deadlines and work with attorneys and colleagues across offices.
• Bachelor’s degree in marketing, communications, or a related field, or equivalent relevant experience.

Preferred

• Law firm or other professional services marketing.
• WordPress or a comparable content management system.
• Hootsuite or comparable social scheduling and reporting tools.
• SEO best practices.
• Working knowledge of generative AI tools such as ChatGPT or Claude, or experience streamlining workflows with no-code platforms.
• Experience with Adobe Creative Suite, basic HTML, or video editing and production is welcome but not required.

Benefits

• We offer medical, dental, and vision coverage; a 401(k) plan with a firm contribution; paid time off and holidays; and professional development opportunities.