Director - Marketing and Communications

Responsibilities

• Act as the relationship lead between CMGCA and respective service lines by acting as a trusted communications and marketing advisor that understands their visions and objectives, strategically helps them shape their agenda, and proactively deploy aligned marketing and communications tactics
• Triage requests from clinical leaders and identify, then organize teams across Brand, Experience, Creative & Design COE; Media Relations COE; Strategy; Digital & Program Measurement; Enterprise Communications COE (especially the Content Studio team within Enterprise Communications); and Business Operations & Strategic Initiatives COE, to harness the CMGCA Community of Practice (COP) in deploying the right advisors and doers to achieve service line goals
• Manage the relationships with the COP stakeholders, ensuring robust engagement and alignment with strategic goals through regular check-in meetings and feedback sessions
• Act as a key day-to-day partner to service line department heads, overseeing execution of marketing and communications strategies
• Oversee the development and deployment of 360-degree aligned communications and marketing strategies and plans for clinical service lines
• Lead the integration of emerging marketing trends and technologies into COP strategic marketing and communications plans to realize growth targets and priorities for patients, leads, stakeholders, and communities
• Oversee the implementation of strategic marketing and communications plans aligned with growth targets and trends, tailored to service line need
• Identify and assess new opportunities for CMGCA-enabled service line growth (i.e., partnerships)

Requirements

• 9+ years of experience in healthcare and/or hospital operations
• 3+ years of experience managing and leading effective teams
• Bachelor's degree in communications or related field
• Experience partnering with physicians and/or leaders in academic medicine to define their communications and marketing strategy
• Experience with account management and supporting the success of senior leadership
• Established track record of working closely and effectively with executive leadership
• Strong time management skills and ability to manage work across many distinct workstreams
• Strong analytical skills, with the ability to apply and communicate data-driven insights
• Extensive experience building and maintaining professional relationships
• Proficiency in project management, communication tools, and data analysis

Preferred

• Masters degree in communications or related field

Benefits

• NYU Langone Health provides a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters.