Sr. Marketing Communication Specialist

Responsibilities

• Merchandising Project and Program Management
• Assists in developing merchandising strategies and initiates launch collateral projects for assigned product lines
• Writes merchandising briefs and develops packaging content, sales and launch collateral, photography, and web content
• Collaborates with Product Management, Sales Operations, Finance, Service, and Legal to ensure copy accuracy, specifications, and legal marks
• Develops key schedules and oversees deadlines, directing vendors, agencies, and internal staff for timely delivery
• Manages merchandising materials, point-of-purchase materials, and vendor relationships including contracts, RFPs, timelines, and approvals
• Maintains budgets, processes invoices, and supports annual budget forecasts
• Maintains brand standards and field merchandising content; serves as the merchandising expert for key retail accounts
• Gathers reseller requirements and develops POS concepts

Requirements

• 5+ years in marketing communications, merchandising, retail marketing, or related roles
• Experience managing large-scale marketing collateral, merchandising initiatives, and cross-functional projects
• Ability to review and provide feedback on creative concepts, layouts, packaging, and brand materials
• Strong understanding of branding, visual consistency, and customer-facing marketing communications
• Experience collaborating with internal teams, agencies, vendors, and cross-functional stakeholders to manage timelines and deliverables
• Strong project management skills with the ability to prioritize multiple projects and meet deadlines
• Experience developing packaging content, launch collateral, web content, or merchandising materials preferred
• Strong communication and relationship-building skills across departments and external partners
• Proficiency in Microsoft Office; Wrike or similar PM tools is a plus
• Bachelor’s degree in Marketing or related field or equivalent experience

Preferred

• Retail merchandising and POS experience strongly preferred
• Experience supporting digital marketing initiatives, including Amazon gallery images, A+ content, and digital assets
• Wrike or other project management tools proficiency

Benefits

• Comprehensive medical, dental, vision, and prescription drug coverage
• Generous paid time off, including sick time, vacation, and holidays
• Life insurance and short/long-term disability provided
• 401K plan with company match