Responsibilities

• Design and implement AI-enabled digital journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
• Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
• Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
• Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
• Establish standards for website-to-HubSpot tracking and data collection so engagement can support segmentation, automation and lead nurturing.
• Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities. Identify opportunities to use AI and automation to improve personalization, conversion, digital engagement, and marketer productivity.
• Help define high-value digital engagement and partner with the team to determine which behaviors should contribute to lead scoring and qualification.
• Maintain QA and documentation for major automations - including dependencies, triggers, and business rules.

Requirements

• 7+ years of experience in Marketing Operations or Marketing Automation
• 2+ years of direct hands-on experience with HubSpot Marketing Hub
• Experience designing and managing complex HubSpot workflows and nurture programs. You understand forms, landing pages, segmentation, personalization, and digital conversion
• Experience working with digital advertising platforms that drive traffic into digital marketing experiences
• Strong analytical, troubleshooting, and documentation skills.

Preferred

• HubSpot certifications in Marketing Hub and related areas
• Experience with website analytics and digital experience optimization
• Experience with personalization and experimentation
• Experience supporting B2B or global marketing organizations
• Experience in applying AI capabilities to marketing automation
• Familiarity with CRM or ERP integrations, including platforms such as NetSuite
• Familiarity with tracking scripts, tag management and web development concepts