Sr Marketing Analyst - Brand Strategy & Merchandising

Pennsylvania, USA (Hybrid)

$6K/mo – $14K/moSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own a high visibility, brand-forward merch program and company store with end-to-end operations, vendor partnerships, and cross-team activation to elevate the FedEx swag experience.

  • Merch Ownership: manage contracts, intake, approvals, day-to-day ops, and program scope to keep the store disciplined and scalable.
  • Vendor & SOPs: lead vendor relations and create scalable SOPs with Sourcing & Procurement to cut waste and raise quality.
  • Campaign Activation: partner with Marketing, Social, and enterprise teams to drive launches, campaigns, and executive requests for maximum brand impact.

Job Description

Responsibilities

  • Own and evolve the enterprise company store and custom merchandise program, including current contracts, program scope, vendor model, intake, approvals, and day-to-day operations.
  • Provide creative oversight for all FedEx-branded swag, including company store products, custom merchandise, limited-run drops, campaign merchandise, seasonal items, sponsorships, events, Peak-related needs, and executive requests.
  • Lead the ideation of new merchandise lines and drops, including internal campaigns that drive awareness, engagement, and excitement around launches.
  • Take the company store to the next level by building a more curated, premium, useful, modern, and strategically branded merchandise experience.
  • Review and approve custom merchandise requests to ensure quality, usefulness, brand alignment, and business relevance.
  • Develop and maintain SOPs in partnership with Sourcing & Procurement to create clear, consistent, and scalable processes.
  • Lead vendor relationships through regular calls, creative direction, quality coaching, execution feedback, issue resolution, and performance management.
  • Partner with Sourcing & Procurement on contract renewals, requirements, vendor management, scorecards, QBRs, bi-weekly updates, escalation, and remediation plans.
  • Identify cost-savings opportunities, operational efficiencies, and process improvements while maintaining a high-quality brand experience.
  • Collaborate with Social, Marketing, and enterprise teams to activate merchandise in campaigns, experiences, and key business moments; provide leadership updates on milestones, risks, outcomes, and program value.
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Federal Express Corporation

We began our company by creating the world's next big thing from the ground up - and we've never slowed down, never stopped innovating, never stopped inventing. And today we’re still leading the charge, pushing the envelope, connecting our customers and team members to unprecedented opportunities and changing what’s possible along the way.

Traffic Signals

Monthly Visitors
179.6M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
24.7%
Direct
71.2%
Referral
3%
Social
0.4%
Paid
0.5%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
59 (1% of company)
Median Career Experience
15 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2

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