Responsibilities

• Strategic Planning: Develop comprehensive marketing strategies and plans that address the unique market, sales, and customer challenges within the West region. This includes identifying opportunities for localized marketing programs that align with client goals.
• Client Relationship Management: Build and maintain strong, long-lasting client relationships by understanding their business needs and objectives. Serve as the primary point of contact, ensuring client satisfaction and retention. Some travel required.
• Campaign Execution: Activate and execute marketing initiatives, programs, communications, and sales tools. Collaborate with internal teams to ensure campaigns are delivered on time, within scope, and meet quality standards.
• Performance Analysis: Monitor, analyze, and report on key performance indicators (KPIs) for campaigns and programs. Use data-driven insights to optimize strategies and demonstrate value to clients.
• Cross-Functional Collaboration: Work closely with internal program and marketing teams to align efforts and leverage all available resources. Ensure cohesive messaging and branding across all channels.
• Financial Management: Develop and manage marketing budgets, ensuring alignment with strategic objectives. Monitor expenditures, conduct variance analyses, and provide accurate forecasting to optimize resource allocation. Collaborate with finance teams to ensure financial compliance and reporting accuracy.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in marketing account management, preferably within an agency environment.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of demand generation, digital marketing, and localized marketing programs.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
• Proficiency in marketing analytics tools and CRM software.

Preferred

• Experience with energy-related or sustainability-focused marketing initiatives.
• Familiarity with the New Jersey market and its unique challenges and opportunities.
• Advanced degree or certifications in marketing or related disciplines.

Benefits

• Medical, Dental, and Vision Insurance; we also offer a company-paid health care concierge service to help navigate our health plan to make the best decisions for you and yours
• 401(k) with company match
• Paid vacation, sick, personal and parental leave time
• Paid Volunteer Time: giving back to our communities is important to us
• Employee Recognition Program – convert your recognition points into gift cards
• Employee Assistance Program – offers benefits to help you manage daily responsibilities
• Access to on-demand training courses to advance further in your career