Philip Morris International U.S. logo
Philip Morris International U.S.

Sr Manager, ZYN Brand & Creative Insights

Stamford, CT (Hybrid)

$176K/yr – $220K/yrSenior Level10+ years expFull time

Posted 4 days ago

Job Summary

Own the ZYN Learning Agenda and lead end-to-end consumer research to translate insights into growth for PMI9s ZYN brand, collaborating with measurement and analytics teams.

  • Own the annual U.S. insights roadmap
  • Embed consumer intelligence into brand and product strategy

Job Description

Responsibilities

  • Own the ZYN Learning Agenda: Lead the annual U.S. ZYN insights roadmap, translating business priorities into targeted research that informs brand, product, commercialization, acquisition, adoption, and retention decisions
  • Lead End-to-End Consumer Research: Design and manage quantitative and qualitative research among legal-age nicotine users, overseeing study design, vendor management, analysis, and reporting while ensuring methodological rigor and regulatory compliance
  • Drive Commercial Growth Through Insights: Evaluate consumer feedback and key initiatives across the ZYN consumer journey, identifying opportunities to enhance execution, consumer experience, acquisition, adoption, and retention
  • Embed consumer and market intelligence into brand, product, and commercial strategies, influencing stakeholders and ensuring insights translate into measurable business outcomes
  • Champion Consumer-Centricity: Foster a culture of curiosity & consumer focus by sharing insights, emerging trends, and compelling storytelling that strengthen organizational understanding of consumer needs and behaviors
  • Collaborate with measurement & optimization, revenue growth management, and analytical teams to develop a comprehensive understanding of how the brand is being received in market

Requirements

  • Bachelor's in Business, Marketing, Psychology, Sociology, Research, or related.
  • 10+ years of experience in consumer insights within CPG manufacturers and/or consumer research agencies, or marketing agency strategic planning roles
  • Mastery of quantitative & qualitative methodologies (segmentation, ad effectiveness, panel, ethnography, brand equity, focus groups, IDIs, brand tracking, product research)
  • Ability to connect signals across primary, syndicated, and behavioral data into business recommendations
  • Excellent storytelling, executive communication, stakeholder-influencing skills
  • Experience with BI and dashboarding tools
  • Applied AI/GenAI and agile research experience
  • Legally authorized to work in the U.S

Benefits

  • - What we offer:  - We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!  - We have implemented Smart Work, a hybrid model of work that promotes flexibility in the workplace - Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore - Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong
Philip Morris International U.S. logo

Philip Morris International U.S.

Philip Morris International’s U.S. businesses (PMI U.S.) are invested in America’s future. From building advanced manufacturing facilities to engaging deeply with civil society to promote progress within communities nationwide, the people of PMI U.S. are proud to be part of America’s continued growth and excellence. Via PMI’s global headquarters in Stamford, Connecticut, and other locations nationwide, we contribute leadership, jobs, investment, and innovation on U.S. soil. PMI’s U.S. affiliates employ more than 2,500 people—and we’re growing. PMI U.S. is on a mission to improve public health by providing the ~30 million legal-age Americans who still smoke with innovative, FDA-authorized alternatives that help them leave conventional cigarettes and other traditional tobacco products behind. We do so responsibly, with stringent policies in place to deter access by anyone under age 21.PMI U.S. works every day to be a good neighbor in the communities where we live, work, and conduct business. We’re committed to giving back in ways that benefit people and communities for the long term, with a focus on supporting military veterans and their families, economic empowerment, and disaster preparedness and relief. Our people are the heart of our success. We’re committed to supporting them in learning and developing new skills and ways of working. The growth of PMI U.S. employees fuels our business growth. As our business expands, it creates more opportunities for people to advance on their continuous learning journeys and in their careers. For more information about PMI U.S., please visit https://www.uspmi.com/."PMI U.S.", "We", "Our" and "Us" refer to Philip Morris International's U.S. family of businesses. References to "PMI" mean Philip Morris International Inc. and all its subsidiaries

Founded in 1985
Stamford, Connecticut, USA
562 employees (56 in marketing)
www.uspmi.com

Salaries

Posted range

$176K/yr – $220K/yr

Taken straight from the job posting.

See all Philip Morris International U.S. salaries

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Philip Morris International U.S. logo

Sr Manager, ZYN Brand & Creative Insights

Philip Morris International U.S. · Stamford, CT · Hybrid