Responsibilities

• Lead the modernization and strategy and execution for Litera.com, prioritizing high impact areas that advance our corporate message, positioning, and AEO presence
• Manage our team of web developers, and digital marketers as well as contract resources
• Oversee website architecture leveraging Drupal CMS
• Develop and regularly report on key performance metrics to track the impact of tests and initiatives
• Optimize for customer and user journeys to create intuitive pathways to uncover answers quickly
• Lead stakeholders across functions to ensure high priority content is well-maintained, and older content is removed
• Lead the technical strategy, maintenance, and optimization of litera.com, ensuring best-in-class performance, security, and privacy in collaboration with Litera’s engineering team.
• Conversion Rate Optimization - including launching A/B tests and Personalization Experiments.
• AEO, SEO, and Content Strategy
• Drive AEO and SEO search visibility in strategic areas of the business through implementing best practices
• Lead efforts to suggest and rapidly create content in collaboration with marketing and product teams that aligns with AEO and SEO objectives.
• Monitor prompt and keyword research to maintain and improve search rankings.

Requirements

• Bachelor's degree in Marketing, Computer Science, or related field
• 7+ years of experience in web management or digital marketing
• 3+ years of team leadership experience
• Experience managing enterprise-level websites using Drupal or similar CMS, as well as eCommerce platforms
• Strong understanding of technical SEO, content strategy, and web analytics
• Experience with website migrations and integrations
• Proficiency with analytics platforms: SEMRush, Google Search Console, and Analytics as well as Salesforce dashboards and Looker Studio
• Excellent project management and communication skills

Benefits

• The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment
• Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact
• Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together
• Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey.
• Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles