Manager, Media Optimization

New York City, NY (Hybrid)

$60K/yr – $140K/yrManager2+ years expFull time

Posted 3 hrs ago

Job Summary

Own end-to-end programmatic campaign management, onboarding and team development, and cross-team collaboration to optimize performance and client value.

  • Lead the full campaign lifecycle from setup to profitability updates
  • Onboard and mentor junior associates while building scalable training
  • Drive audience strategies, inventory sourcing, and stakeholder reporting

Job Description

Responsibilities

  • Oversee all aspects of campaign management including campaign and creative setup, QA, budget allocation, tracking and tagging, proactive performance checks, optimizations, pacing, and profitability updates.
  • Support Agency Solution to develop client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
  • Responsible for onboarding new Senior Associates and Associates, creating Self-explanatory training material, and organizing hands-on training.
  • Develop strong working relationships with members of the broader digital account teams including account service, investment, and analytics.
  • Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide our clients with high-quality inventory opportunities.
  • Create and enforce workflow processes to drive campaign success.
  • Manage and develop the career path of junior members.
  • Identify opportunities through analytics to improve performance within and across campaigns.
  • Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
  • Contribute to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team.

Requirements

  • 2+ Years of relevant career experience, with 1+ years’ experience managing programmatic campaigns at an agency, DSP, or Ad Network strongly preferred.
  • Familiarity with key programmatic and digital platforms, especially DSPs (e.g. DV360, TTD) and ad servers (DCM, Sizmek, AdForm).
  • Knowledge of HTML, XML, and JavaScript in an advertising context.
  • Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning, or client-side roles supporting a direct response or e-commerce brand may also be considered for highly qualified candidates.
  • Some degree of past management or supervisory experience is strongly preferred.
  • Understanding and familiarity with key industry concepts and trends.
  • Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.).
  • Experience with other databases, visualization tools, or coding languages is a plus.
  • Excellent verbal and written skills.
  • Exceptional organizational skills and a detail-oriented mindset.

Benefits

  • Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.
  • We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
  • Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Salaries

Posted range

$60K/yr – $140K/yr

Taken straight from the job posting.

Web Marketing median pay in the United States

$98K/yr

Most earn $73K to $140K. Based on 254 salaries, including bonus and equity.

See all WPP Media salaries

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K
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Manager, Media Optimization

WPP Media · New York City, NY · Hybrid