Ecommerce Optimization Manager

Radnor, PA (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 1 day ago

Job Summary

Own commercial web performance across multiple brand websites, leading CRO, analytics, and digital merchandising to improve conversion, revenue per visit, AOV, and checkout outcomes.

Own roadmap and execution for optimization across sites
Lead experiments with defined hypotheses and metrics
Drive merchandising and site quality improvements

Job Description

Responsibilities

Ecommerce Performance
Own commercial performance across assigned brand websites, including conversion rate, revenue per visitor, average order value, and checkout completion.
Analyze performance by brand, product, audience, device, traffic source, and customer segment.
Translate performance trends into clear, prioritized recommendations for the business.
Support promotional planning and ensure campaigns are accurately represented across the website.
Maintain execution quality across product pages, category pages, landing pages, cart, and checkout.
Conversion Rate Optimization & Experimentation
Develop and maintain a prioritized optimization roadmap across assigned websites.
Identify conversion friction through quantitative and qualitative analysis.
Design, launch, and evaluate controlled experiments with documented hypotheses, success measures, and decision rules.

Requirements

4+ years in ecommerce, conversion rate optimization, growth marketing, or digital product optimization.
Demonstrated improvement of conversion and revenue on a transactional website, with direct accountability for the results.
Hands-on experience designing, quality-assuring, and analyzing controlled experiments end to end.
Strong command of GA4 and ecommerce funnel reporting, including the ability to distinguish signal from normal variation.
Proficiency with WordPress and comfort implementing site changes directly rather than specifying them for others.
Comfort managing multiple brands or business lines simultaneously, with the discipline to prioritize across competing demands.

Preferred

Experience in professional education, healthcare education, continuing education, subscription products, or other regulated industries.
Familiarity with HubSpot, Google Tag Manager, HTML, and CSS.
Working knowledge of experimentation methodology, including statistical power, test duration, and when testing is not the right tool.
Experience with personalization, recommendation engines, or merchandising tools.

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