Sr. Manager, VIP Acquisition Strategy & Growth

Responsibilities

• Own the lead pipeline: ingestion, enrichment, and scoring that rank and tier prospects.
• Develop creative initiatives to identify new leads and bring in new customers.
• Expand the top of the funnel through new lead sources and partnerships.
• Set the weekly contact plan and routing across executive outreach and scaled channels.
• Build and run the acquisition testing agenda across offers, messaging, and cadence.
• Define how our approach differs for sportsbook versus casino prospects.
• Own acquisition reporting, consolidating it into a single dashboard and maintaining it with analytics partners.
• Set and track weekly and monthly acquisition targets and report on performance against plan.
• Partner with the acquisition executives as their go-to resource for strategic and data needs.

Requirements

• 5+ years in betting, gaming, or a comparable consumer business, ideally in acquisition, growth, CRM, or high-value customer operations.
• Strong analytical foundation, comfortable working directly in data, building dashboards, and defining metrics. Working fluency with SQL, a CRM such as Salesforce, and a BI environment.
• Track record of owning a recurring operating cadence: reporting, weekly planning, and target setting.
• Experience designing and reading tests, with the rigor to act on results.
• Familiarity with sportsbook and casino players, and what a high-value customer values in each product.
• Effective working with analytics resources and front-line sales teams outside your direct reporting line.
• Commitment to Responsible Gaming and to building programs that keep customer wellbeing ahead of commercial outcomes.
• Excellent communicator, able to turn data into clear recommendations for technical and executive audiences.
• Self-starter, highly organized, and comfortable with ambiguity.