Responsibilities

• Develop and execute U.S. commercial marketing initiatives that support launch readiness, revenue growth, customer adoption, and brand objectives.
• Lead cross-functional initiatives and influence stakeholders across a highly matrixed organization, helping shape the commercialization strategy for a category-defining robotic urology platform.
• Translate customer insights, market dynamics, and field feedback into clear positioning, messaging frameworks, and proof-point narratives that drive customer engagement and sales effectiveness.
• Partner with Sales Leadership, Commercial Education, and cross-functional stakeholders to build sales enablement tools, training programs, launch materials, and field readiness capabilities.
• Lead strategic customer engagement and market activation initiatives, including congresses, faculty programs, VIP customer visits, and launch-related events.
• Apply analytics, market research, and performance metrics to evaluate program effectiveness, identify opportunities, and optimize commercial execution.
• Collaborate across Sales, Medical Affairs, Clinical, Regulatory, Legal, Commercial Operations, and external agency partners to ensure compliant, high-quality execution of marketing programs and launch priorities.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred
• 8+ years of relevant, progressive business experience, including marketing experience in MedTech
• Experience in surgical robotics, urology, endourology, capital equipment, or high-complexity MedTech preferred.
• Demonstrated ability to thrive in ambiguity, lead cross-functional teams, and drive results in a matrixed organization.
• Proven track record supporting commercialization, product launches, market development, sales enablement, or customer adoption initiatives.
• Strong understanding of compliant promotional review processes and claims substantiation in a regulated MedTech environment.
• Strong communication, project management, and stakeholder influence skills.
• Experience building commercial strategies, sales enablement tools, and commercial programs in a high-growth environment preferred.