Responsibilities

• Content Strategy & Storytelling - With guidance from the VP of Marketing and Director of Marketing, develop and execute a robust annual content strategy aligned with institutional and marketing objectives.
• Work with the marketing team to create a wide array of engaging storytelling digital activations that elevate performances, artists, Miami City Ballet School (MCBS), development, and community engagement.
• Proactively identify cross-promotional content opportunities across internal departments.
• Actively monitor competitive arts, culture, and social trends to identify new content opportunities and industry best practices.
• Ensure that all content has a consistent brand voice and visual identity across all owned digital channels.
• Social Media & Digital Content - With direction from the VP of Marketing and Director of Marketing, activate and manage the social media strategy and execution across all platforms.
• Develop platform-specific content strategies that increase audience engagement, brand awareness, ticket sales, and philanthropic support.
• Schedule, publish, and manage compelling social media content across all platforms.
• Website Management - Manage website content, user experience, and ongoing updates based upon the direction of the VP of Marketing and Director of Marketing.
• Collaborate internally with Marketing senior staff and other departments as necessary on landing pages, campaign launches, and digital optimization.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or a related field (or equivalent professional experience).
• 4–6 years of experience in digital content management, social media strategy, and video/multimedia production, preferably within the arts, culture, entertainment, or non-profit sector.
• Proven track record of developing engaging social media strategies, short-form video content, and multimedia storytelling campaigns.
• Advanced proficiency across all major social media platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn) and social media management/analytics tools (e.g., Meltwater, Hootsuite).
• Proficiency in project management software, specifically Asana, to organize creative workflows, track content status, and manage production timelines.
• Hands-on experience with digital media production tools, including video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut) and photo editing tools (e.g., Photoshop, Lightroom, Canva).
• Direct experience updating visual and written content within modern Content Management Systems (CMS), such as Silverstripe, WordPress, or similar platforms.
• Core Competencies: Exceptional Creative Eye & Artistic Sensibility; Agility & Execution; Deadline-Driven & Organized; Strong Artistic & Interpersonal Partnership; Competitive Awareness; Flexibility.

Preferred

• Bilingual proficiency in Spanish and English is preferred, but not required.