Responsibilities

• Collaborate with Upstream Marketing to define segmentation, targeting, and lifecycle plans — ensuring a seamless handoff from product development and market-shaping activities into commercial execution.
• Provide Voice of Customer, competitive intelligence, and commercial insights that influence product roadmap and clinical priorities.
• Translate portfolio and brand strategy into an integrated downstream commercialization plan for liver and pancreas indications, aligned to franchise and corporate strategic objectives.
• Develop the brand narrative and messaging platform with clear differentiation from competitive and alternative treatment modalities, grounded in clinical data and customer insight.
• Translate clinical evidence and published data into a compelling commercial story — converting studies and publications into sales enablement tools that resonate with physician, referral, and administrator audiences.
• Support launch excellence to ensure alignment across cross-functional partners including KOL engagement, congress strategy, sales enablement, and field education and training
• Define and own KPIs and track performance against adoption, share, and revenue targets.
• Own competitive intelligence for urology indications, monitoring competing and alternative treatment modalities, the evolving landscape, and clinical and market developments; recommend timely strategic responses.
• Build and maintain competitive battlecards, positioning guidance, and objection-handling resources that equip the commercial team in the field.
• Own market analytics in order to translate data, adoption trends, and voice-of-customer into actionable insight that informs commercialization strategy and forecasting.

Requirements

• 10+ years of medical device or medtech marketing experience, with significant time in downstream strategic commercial roles.
• Experience in interventional oncology, tumor ablation, interventional radiology, or comparable high-acuity therapeutic. Experience in urology required.
• Demonstrated track record launching and commercializing products, including new-indication and market-development launches.
• Proven ability to partner across upstream and downstream marketing to set and execute commercialization strategy.
• Experience building go-to-market strategy: segmentation, targeting, positioning, pricing input, omnichannel marketing, and sales enablement.
• Ability to partner with external stakeholders, including interventionalists, referring physicians, and hospital administrators.
• Strong people-leadership, cross-functional influence, data-analytics, and budget-management skills.
• Willingness to travel up to approximately 30%.

Preferred

• MBA strongly preferred.

Benefits

• Benefits : We offer a comprehensive benefits package for full-time employees. This includes health, dental, and vision insurance, life, short-term and long-term disability insurance, 401(k), paid time off, and more.