Sr. Manager of Strategic Brand Partnerships

Responsibilities

• Build the partnership roadmap. Develop BGV's multi-year co-branding and partnership plan across CPG and lifestyle brands, media platforms, sports organizations, universities, and cultural institutions. Know which partners fit our customer and mission, and which do not.
• Source and close the right deals. Pitch, negotiate, and close co-marketing, product cross-promotion, affiliate, and sponsorship agreements on terms that work for both sides. Bring a clear view of partnership economics to every conversation.
• Run our institutional sponsorships. Own activation for our HBCU athletic programs, professional sports teams, and health advocacy partners, so each one shows up for her and returns something we can measure.
• Bring our experiences to life. Help plan and deliver Black Girl Wellness Fest, consumer pop-ups, retail activations, and wellness summits that drive acquisition, retention, and brand equity.
• Make every partnership go further. Work with creative, social, public relations, and growth so each partnership and activation is amplified across digital and physical touchpoints.
• Set the scorecard before you sign. Agree on success metrics before every activation: impressions, customer acquisition cost, email and SMS capture, earned media, and direct revenue. Track sponsorship revenue, partner contributions, and expenses against them.
• Close the loop. Run a recap after every major partnership or activation, and bring the results and your recommendation to renew, change, or end it to the executive team.
• Build relationships that last. Earn the trust of partner executives, agencies, and community leaders, so the best partners come back.

Requirements

• You have the experience. About 5 years of progressive experience in brand partnerships, integrated marketing, business development, or experiential marketing in CPG, health and wellness, or lifestyle.
• Deals you personally negotiated and closed matter more than titles.
• You can make the business case. You can model a partnership's economics, read a sponsorship budget, and explain to a CEO why a deal is or is not worth doing.
• You close. You pitch with confidence to C-suite leaders, agency heads, and nonprofit partners, and you structure creative agreements both sides are glad to sign.
• You have run big, visible experiences. You have conceived, budgeted, and delivered complex events, activations, and multichannel campaigns, and you know what it takes on the ground.
• You run your own projects. You manage several partnerships at once without losing track of the details, and you do not need a coordinator to keep your work moving.
• You know our customer and her culture. You understand the communities she belongs to, the wellness trends she follows, and the institutions she trusts. A personal connection to our community is a strong plus.

Preferred

• A personal connection to our community is a strong plus.

Benefits

• Health, dental, and vision coverage, a 401(k) with company match, and unlimited PTO.