Responsibilities

• Own social strategy and day-to-day execution across all eight UFL team accounts: set the standard, then give each team room to flex its own personality, market, and fan base.
• Lead, coach, and set the bar for team social media producers league-wide; build the playbooks, training, and career path for the team social bench.
• Translate league-wide brand strategy and priorities (set with the Sr. Director, Digital & Content) into team-level content, calendars, and campaigns that don't feel like anyone else's.
• Manage content calendars and real-time game-day coverage plans across all eight markets.
• Drive audience growth and engagement across team channels; spot what's working on one team's account and get it scaled league-wide before the trend dies.
• Lead short-form video strategy at the team level in partnership with team producers and the league content team.
• Execute team-level sponsorship and partner deliverables across social, making sure corporate partner and league commitments land with quality, on time, every time.
• Serve as the connective tissue between the eight team social leads - sharing best practices, trend intel, and a little healthy trash talk across markets.
• Monitor player, team, and league social activity to catch trending and rapid-response opportunities; get teams moving on them before the window closes.
• Partner cross-functionally with league Communications, Partnerships, Ticketing, and Team Marketing to make sure social output is pulling in the same direction as the business.

Requirements

• Bachelor's degree preferred.
• 7+ years of experience in social/digital content, including experience managing or mentoring other social media professionals.
• Experience managing social strategy across multiple brands, teams, or accounts simultaneously. (League, multi-team, franchise, or agency environments strongly preferred)
• A track record of scaling social strategy across a distributed team without flattening it into one boring, corporate voice.
• Deep understanding of the sports social landscape established and emerging platforms, and audience growth tactics; real appetite for and knowledge of football required.
• Strong reliance on analytics and data to back up the calls you make, not just the ones that feel right.
• Hands-on experience with live, real-time game-day social coverage and rapid-response content - comfortable calling an audible when the moment demands it.
• Familiarity with content production tools and workflows, including Adobe Creative Suite.
• A start-up mentality and a thick skin; you push for the idea that makes people nervous, not just the safe one.
• Energetic, direct, and unafraid to make some noise.