Sr. Manager, Social Media & Influencer Relations at ADT | Boca Raton, FL

Sr. Manager, Social Media & Influencer Relations

Boca Raton, FL (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 6 months ago

Job Summary

Drive social and integrated communications for ADT, shaping strategy across channels, leading agency partners, and aligning with product storytelling and corporate priorities.

Own multi-channel social strategy and content that grows engagement.
Must-have: 7+ years in digital communications or social media management
Standout: Experience leading cross-functional collaboration and agency management

Job Description

Responsibilities

Define strategic approaches for each social channel, tailoring content and engagement strategies to audience behavior and platform best practices.
Drive top performance from our agency partners through clear direction, consistent feedback, and alignment with ADT’s brand and business goals.
Collaborate closely with brand, marketing, and production teams to integrate social into larger campaigns and corporate priorities.
Partner with product teams and product communications leads to ensure we are telling a compelling, cohesive story about ADT’s products and technology.
Understand the paid media landscape to advise on when and how to amplify organic content for greater reach and impact.
Work with partners to identify and prioritize content most likely to engage and grow ADT’s online communities.
Manage the social media content calendar and oversee publishing processes to maintain a consistent and compelling presence.
Use analytics to evaluate performance, extract insights, and adjust strategies to continually improve engagement and impact.
Monitor social trends, competitor activity, and emerging platform features to keep ADT’s presence fresh and competitive.
Oversee community management, ensuring timely and brand-appropriate engagement with followers.
Guide rapid, thoughtful responses to emerging social issues or crisis situations.

Requirements

7+ years of experience in digital communications or social media management.
Proven experience delivering high-impact organic campaigns with measurable business outcomes.
Strong creative instincts paired with the ability to turn complex topics into engaging, audience-first content.
Proficiency with analytics tools and using data to guide decisions.
Exceptional writing, editing, and visual storytelling skills.
Ability to collaborate across functions and influence stakeholders at all levels.
Lead, mentor, and develop team members to deliver high-quality work and grow their expertise in digital communications.

Preferred

Experience working in corporate, agency, or brand environment.
Experience with integrated communications strategies spanning social, PR, marketing, and executive visibility.
Knowledge of security, technology, or connected home industries is a PLUS.
Track record of managing agencies, budgets, and creative workflows.

ADT

4.0 Glassdoor

ADT is the most trusted name in smart home security, helping protect and connect what matters most at home and beyond.When Every Second Counts, Count on ADT 💙.

Boca Raton, Florida, USA

26K employees (430 in marketing)

www.adt.com

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