Company overview

ADT is the most trusted name in smart home security, helping protect and connect what matters most at home and beyond.When Every Second Counts, Count on ADT đź’™.
Boca Raton, Florida, USA
26K employees (430 in marketing)
0% recommend to a friend
100% positive business outlook

Salaries

Typical salary range

$184,000 – $276,000

/ yr

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People

Marketing team tenure

Median tenure

2 years

Avg experience

12 years

Across 3 marketing employees

Hiring activity

Open marketing jobs over time

37 open now

Headcount trend

Company growth over the last 12 months

Headcount +2% year over year

Funding

Total funding

$4.1B

Last raise

$325M

Post IPO Debt, 5 months ago

Funding history

Oct 2025

Post IPO Debt ADT · $325M

Sep 2025

Post IPO Debt ADT · $1B

Mar 2025

Post IPO Secondary ADT

Oct 2024

Post IPO Secondary ADT · $403M

Mar 2024

Post IPO Secondary ADT · $422.5M

Sep 2022

Post IPO Equity ADT · $1.5B

Audience

Monthly website visitors
3M
Month over month-15.2%
Quarter over quarter-22.5%
Top sourceDirect (58.1%)
Ad budget per month$2.1M
Average search rank48.4
Traffic source mix
Direct
58.1%
Search
27.2%
Referral
12.2%
Paid referral
1.5%
Social
0.8%

LinkedIn followers

Follower count and growth

Total followers

135.5K

12-mo growth

+7.8%

Monthly growth

+0.4%

News

Links