Responsibilities

• Support strategy and execution for lifecycle campaigns that includes engagement, unit growth, conversion rate optimization, and customer experience performance
• Manage customer segmentation and targeting to deliver highly personalized and relevant messages at scale
• Champion content management and recommendations that will drive deeper engagement with leads
• Responsible for campaign intake, requests, and validation for email, SMS, direct mail, channel-specific landing pages, and potentially other channels in the future
• Maintain and improve processes and documentation in support of campaign execution, reporting, and on-time launch dates
• Facilitate execution for ongoing and test campaigns by submitting and aligning list requests in the internal CDP with the Advanced Analytics team
• Support quality assurance through testing to ensure readiness to launch
• Partner cross-functionally across teams to deliver improvements that drive measurable results
• Remain current on internal business systems and processes that can impact campaigns
• Ensure all communication is compliant with relevant laws and regulations and partner with vendor(s) to manage email deliverability and inbox placement
• Work with Analytics and within Tableau dashboards to report on campaign and test performance
• Champion aggressive test, learn and scale strategy
• Use data to drive decisions, leveraging analytics, experimentation, and customer insights to guide
• Identify campaign optimization opportunities that improve efficiency and performance
• Identify and map customer journeys by campaign
• Recommend new campaigns and/or journeys based on performance and data analysis across cadence, frequency, and cross-channel experience
• Utilize knowledge of Salesforce Marketing Cloud Engagement to recommend process and customer experience efficiencies
• Additional duties as assigned