Responsibilities

• Defines and executes Red Bull´s Shopper Marketing strategy within Convenience and programming in national and regional convenience customers.
• Serves as the primary liaison between Brand and Key Account teams – translating national brand campaigns, consumer activations and product innovation into high impact, channel-specific shopper programs.
• Develops the long-term Shopper Marketing vision and strategic roadmap for the Convenience channel, ensuring alignment with Brand, Sales and business growth priorities.
• Leverages shopper, category and retailer insights to identify growth opportunities and translate them into strategies that drive revenue, market share and brand equity.
• Influences cross-functional priorities and resource allocation across Brand, Sales, Category Management and Customer teams to maximize impact and deliver sustainable growth.
• Develops and executes on-brand retail initiatives that meet shopper needs while delivering against both brand and customer priorities.
• Creates shopper programs ranging from turnkey channel initiatives to custom retailer-driven shopper activations, aligning brand and retailer objectives and differentiating Red Bull.
• Acts as the first point of contact for HQ, Field and Retail stakeholders and is accountable for quality and timely execution.
• Develops high-impact, customer-specific shopper programs for top National & Super Regional Account meetings.
• Oversees Shopper Marketing Plan development and execution for each customer, with responsibility for a sizable portion of Red Bull’s US business.

Requirements

• 8+ years of experience in CPG environment, ideally within Brand and Shopper Marketing.
• Bachelor's Degree required
• Fluent in English

Preferred

• Field experience is a plus.

Benefits

• Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
• Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.