Responsibilities

• Planning and development of global lifecycle strategy across multiple marketing channels, with focus on the early-tenured subscriber experience.
• Use data analysis to extract and evaluate insight from customer data and research to uncover areas of opportunity that will optimize lifecycle journey.
• Support ongoing testing for each channel and segment to ensure continued innovation and optimization.
• Retention trend analysis and reporting.
• Analyze marketing campaign performance and trends. Ability to understand & communicate effectiveness and ROI.
• Additional projects and duties as assigned.

Requirements

• Minimum 6 years of experience in a CRM or lifecycle marketing role, preferably with a subscription product
• Bachelor’s degree preferred
• Very proficient analytical skills including the ability to distill, synthesize and draw conclusions and insights from diverse data sources.
• Experience using segmentation to create complex subscriber journeys
• Deep knowledge of multiple marketing channels & ability to optimize new capabilities & technologies
• Experience managing relationships in a cross-functional environment
• Ability to multi-task and adapt to a challenging, dynamic environment of multiple priorities
• Exemplary oral and written communications skills
• Passion for media and entertainment industry

Benefits

• medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.