Drive regional marketing for emerging markets to win net-new logos and grow the installed base.

• Own and coordinate the regional marketing plan to generate net new business while expanding services in the installed base
• Build and maintain the regional marketing plan in partnership with the regional sales lead—a plan focused on generating net new business through concentrated brand awareness, demand creation, and demand capture, while deepening relationships and expanding services within the existing installed base
• Curate a regional marketing plan by orchestrating programs already in motion across the marketing ecosystem—maximizing coverage with minimal bespoke production
• Partner with the Campaigns Lead to maintain visibility into global campaign activity, ensuring regional accounts are plugged in to the right programs at the right time
• Collaborate with the Events pod to identify and activate high-impact events that serve the region’s reputation, revenue, and relationship goals
• Work with the Partner Marketing Lead to source and integrate partner materials and programs into the regional plan
• Coordinate with the GTM Enablement team to ensure regional alignment on messaging and content
• Ensure regional coverage across paid/organic social, press, and client stories in partnership with the broader marketing team
• Collaborate with peer Regional Marketing Managers to standardize how marketing communicates and works with regional leadership—including plan templates, QBR templates, and monthly communication cadences

Requirements

• Proven experience in B2B field or regional marketing, with demonstrated success growing a region or net new line of business from the ground up
• Strong business acumen and executive presence—comfortable operating at the leadership team level
• Ability to build structure and drive results in ambiguous, fast-moving environments
• Experience translating global programs into locally relevant, high-impact marketing plans
• Excellent project management, communication, and stakeholder management skills
• Collaborative mindset with a track record of cross-functional partnership
• Willingness to travel to support regional events and on-the-ground execution
• Written + Verbal Communication
• Stakeholder Management
• Strategic Planning

Preferred

• Cross-Functional Collaboration
• Project Management