Responsibilities

• Design and implement media strategies that align with client objectives and leverage the full spectrum of digital channels with a marked focus on Programmatic (DV360, Trade Desk, StackAdapt), CCTV/OTT (MNTN, Amazon, YouTube), Publisher Direct, Native, Syndicated Content, and DOOH. Must have extensive and holistic hands-on tactical execution experience across all channels and be able to launch campaigns autonomously.
• Showcase a deep understanding of each clients’ business and goals, as well a strong point of view on creative best practices
• Lead analysis of weekly performance and trends, showcasing campaign results and strategic insights, distilling large data sets into actionable insights and takeaways
• Proactively monitor the performance of campaigns, identify opportunities for optimization and growth, and implement changes
• Forecast budgets and outcomes
• Proactively partner with client strategists to identify net new opportunities and areas for growth within client accounts, contributing to agency expansion efforts.
• Use audience planning tools (we use Resonate) to build audience-first media plans
• Exceptional presentation and storytelling skills and ability to articulate ideas persuasively both on paper and in a room
• Be well integrated with the team - e.g. participate in team meetings, active on Slack, etc.
• Ensure that the procedures in Closed Loop’s Information Security Policy are personally followed and that all company and client data personally accessed is properly secured