Responsibilities

• Product Strategy & Positioning
• Partner with PD, Education, Consumer Insights, and Marketing teams to incorporate expert and consumer feedback into product marketing
• Conduct ongoing competitive analysis to identify opportunities and category whitespace
• Lead strategy for sampling programs, curated sets, merchandising, and limited-edition initiatives across markets
• Develop and manage overall product architecture and key messaging
• Provide Marketing innovation inputs including competitive analysis, pricing in the NPD process, clinical study recommendations and market research
• Liaison between marketing, pd and operations team to ensure key timelines are met and troubleshooted
• Manage and approve all artwork copy for current and new SKU's
• Go To Market Planning & Execution
• Support GTM planning and launch execution in partnership with cross-functional teams
• Manage launch timelines, communication calendars, and campaign alignment across cross-functional teams
• Support cross-functional meetings - providing key updates and seeking out critical cross-functional input to help move projects forward
• Act as the liaison between product development, marketing and ops to ensure launches are on time and cross-functional needs are met
• Develop 12-month product marketing calendar by month with key messaging
• Build monthly product marketing asset needs inside marketing grid
• Performance & Business Metrics
• Partner with Sales and Operations on pricing strategy and forecasting analysis
• Monitor assortment productivity and recommend portfolio optimization opportunities
• Track category KPIs and develop data-driven action plans to improve performance
• Prepare monthly metrics documents to be presented to Leadership teams