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YSE Beauty

Brand · Personal Care Product Manufacturing

Company overview

YSE Beauty (pronounced "wise") is a line of perfectly edited, irresistibly luxe skincare products for brighter, more even skin. Founded by supermodel, actress, and host of America's #1 beauty podcast, Lipstick on the Rim, Molly Sims.
Founded in 2023
Los Angeles, California, USA
25 employees (11 in marketing)
www.ysebeauty.com

Salaries

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People

Founders

Molly Sims
Molly Sims
Founder
LinkedIn

Marketing leadership

Vicky Benincasa
Vicky Benincasa
VP Marketing and Sales
LinkedIn
Susan Keating
Susan Keating
SVP Digital Commerce
LinkedIn
Marina Adam
Marina Adam
Director of Digital Commerce
LinkedIn
Schaeffer Steiner (Carrillo)
Schaeffer Steiner (Carrillo)
Associate Marketing Director of Brand Marketing At YSE Beauty
LinkedIn
Gabriella Cummings
Director of Brand Marketing
LinkedIn

Headcount trend

Company growth over the last 12 months

Headcount +25% year over year

Funding

Total funding

$15M

Last raise

$15M

Series A, 3 months ago

Funding history

Dec 2025

Series A YSE Beauty · $15M

Oct 2024

Seed Round YSE Beauty

Audience

Monthly website visitors
32.6K
Month over month-13.2%
Quarter over quarter-9.3%
Top sourceDirect (52.2%)
Ad budget per month$130.0
Average search rank49.5
Traffic source mix
Direct
52.2%
Search
29.6%
Referral
8%
Social
6.7%
Paid referral
3.2%

LinkedIn followers

Follower count and growth

Total followers

3.2K

12-mo growth

+85%

Monthly growth

+2.8%

News

Links

www.ysebeauty.comLinkedInCrunchbase