Responsibilities

• Develop, write, and publish original content aligned to brand standards across social media platforms (Facebook, Instagram, LinkedIn, X, etc.)
• Monitor engagement, respond to comments/messages in a timely manner, and foster community interaction in coordination with practice leadership and in accordance with approved guidelines; do not disclose protected health information (PHI) in any response
• Lead local campaigns to raise awareness of services, providers, locations, and educational content; partner with internal stakeholders and agencies as needed and obtain required reviews/approvals prior to launch
• Serve as the day-to-day marketing partner for the local market, ensuring materials and messaging support the SMS local brand and growth priorities
• Manage collateral requests from internal teams: intake, prioritization, drafting/copywriting, collaborating with design team, routing for approvals, and delivery
• Order, track, and coordinate distribution of printed collateral and promotional materials; maintain basic inventory as needed
• Write and edit marketing content including flyers, brochures, website updates, social captions, event materials, and patient/community communications
• Develop and write blog content (topics, outlines, drafts) to support patient education, service line growth, and SEO; coordinate clinical/compliance reviews and approvals prior to publishing
• Create and manage patient testimonial and story content (identify candidates, draft/edit copy, coordinate photo/video as available, and publish) only with appropriate written authorization/consent and in alignment with HIPAA/privacy guidelines and required review/approval processes
• Collaborate with internal website support for updates to website content (e.g. bios, services, events, announcements)

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience)
• 8+ years of progressive experience in marketing/communications; healthcare experience preferred
• Frequent travel within Florida required
• Proficiency with social media platforms and tools (e.g., Canva, Meta Business Suite)
• Familiarity with basic website content management systems (Acquia/Drupal a plus)
• Strong writing, editing, and communication skills
• Self-motivated, organized, and able to manage multiple projects at once
• Demonstrated ability to lead projects through influence (individual contributor), manage stakeholders, and drive work from concept through execution
• The above job description is a general overview of the responsibilities and competencies for this role at OneOncology. Specific details may vary based on the needs of the organization.

Preferred

• Graphic design experience is a plus