Responsibilities

• Support PayPal in building a best-in-class measurement capabilities to that result in improved marketing effectiveness and ROI.
• Work closely with analytics, technology, and marketing functions to develop solutions and support change management that enable the organization to leverage analytical insights to make better planning and allocation decisions.
• Support senior team members in providing performance management updates to finance leadership.
• Formulate, develop, and implement solutions and tools (Marketing Mixed Model, Data-Driven Attribution, Incrementality Testing) to improve marketing measurement.
• Collaborate with marketing functions (e.g. integrated marketing, paid media, CRM) to develop learning agendas that will address their needs for new and ongoing in-market efforts.
• Analyze ongoing marketing performance results to identify trends and distill insights into actionable takeaways to support marketing teams in achieving defined business targets.
• Support our senior team members in delivering strategic findings and recommendations to executive leaders to inform decision-making and strategy adjustments.
• Provide updates to our finance leadership to demonstrate effective and efficient marketing investment management.
• Partial telecommuting may be permitted from within a commutable distance.

Requirements

• Bachelor’s degree, or foreign equivalent, in Business, Economics or a closely related field
• five years of experience in the job offered or a related occupation.
• Design and develop maintaining Marketing Mix Models including data collection, data cleansing, data analysis and reviewed model results (5 years)
• Develop and implement incrementality testing, prepared test design and ensured holdouts (5 years)
• Develop and design self service dashboards for portfolio and marketing performance tracking, enabled clients to monitor key trends and customer behavior metrics (2 years)
• Hypothesize, design and implement marketing campaigns aimed at acquisition and customer engaging repeat usage (2 years)
• Generate insights to influence marketing and business decisions, partnered with cross-functional stakeholders to align on key metrics and KPIs (4 years)
• Work on Advanced Excel and PowerPoint skills to support leadership in decision making through data analyses and results presentations (5 years)

Benefits

• Comprehensive, choice-based programs to support physical, emotional, and financial wellbeing.
• Flexible, balanced work culture with generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support mental health.