Responsibilities

• Media Buying: Demonstrates expertise in media buying, building, optimizing, benchmarking, measuring, and reporting on campaign performance within Google Ads and Microsoft Ads for DTC ecommerce businesses.
• Media Strategy: Understands the various funnel stages and the messaging tactics needed to make an impact across each.
• Performance Monitoring: Monitors and reports on key performance metrics, including conversion rates, CPA, and ROAS. Ensures that budgets are not exceeded.
• Blueprint Implementation: Proficiently implements the Lunar Solar Group Google Ads blueprint for success and adopts all products when applicable.
• AI Enablement: Effectively utilizes AI in day-to-day functions to improve efficiency, enhance decision-making, and drive innovation.
• Client Onboarding: Facilitates successful onboarding of new clients, develops initial digital marketing strategies, and ensures smooth transition to the junior team members.
• Client Relationship Management: Builds and maintains strong client relationships, contributes to business development efforts, and advances the agency’s reputation and market position. Identifies opportunities and supports in the process to upsell additional marketing channels and agency lines of services to help clients advance their impact.

Requirements

• 3-6 years of in-platform experience with Google Ads.
• Bing is a plus.
• Experience working with DTC/ecommerce businesses is required
• Feed Management: Experience optimizing product feeds
• Strategic Thinking: Strong strategic thinking skills with the ability to develop and implement innovative digital marketing strategies.
• Analytical Skills: Analytical skills with the ability to interpret large data sets and provide actionable insights.
• Communication: Excellent communication skills, both verbal and written, with the ability to present complex information clearly and persuasively. A strong understanding of digital marketing, specifically in SEM advertising and specifically in the DTC ecomm space.

Preferred

• Location: East Coast or willing to work East Coast hours preferred.
• Experience: Agency experience, working on multiple e-commerce brands at once with a strong emphasis on customer acquisition and brand growth through conversion tactics.
• Verticals: Fashion, Beauty, and Wellness experience are a plus.
• SEO Knowledge: SEO knowledge is a plus, but not required

Benefits

• Accelerated career growth and leadership opportunities.
• Direct mentorship and collaboration with senior leaders across departments.
• A talented, supportive, and passionate team that loves what we do.
• Competitive benefits including 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance.
• 401K with company match.
• Generous PTO and holidays, plus a day off during your birthday week!