Responsibilities

• Initiate, develop, defend communication planning decisions, fostering media innovation, and ensuring recommendations align to key performance indicators (KPIs)
• Ensure business briefs are all-encompassing and provide details for agency to deliver plans that support business KPIs through media KPIs
• Partner with internal analytics and media analytics to bridge gaps on performance and providing storytelling through data
• Collaborate with agency leaders to provide direction and support, and accountable for agency resource management regarding media planning and activation
• Ensure multi-million dollar media budget is accurate, provide monthly updates, and meet with Finance to reconcile any inconsistencies and ensure the agency spends to budget
• Articulate paid and owned communication strategies to business leaders, and act as a resource for questions or support
• Oversee digital activation and apply advanced understanding of digital ad technology and tools including but not limited to site pixels, tagging, trafficking and targeting capabilities
• Utilize research and resources to effectively develop communication insights and put into practice via communication strategies and tactics
• Ensure communication efforts align with Data Privacy and Governance, connecting with Data Privacy office and Legal
• May perform other job duties as directed by Employee's Leaders

Requirements

• High School Diploma or GED
• Demonstrated experience in directly or indirectly leading team(s)
• Fully functioning, broad knowledge in: - Paid Media (all channels) - Owned Communications (email, web, content)
• Expert knowledge of how DSPs work, the vendors in the space and how third-party data is leveraged
• Advanced knowledge of ad technology and tools such as site pixels, tagging, trafficking and targeting capabilities
• Expert knowledge of consumer behavior that drives channel decisions; data-driven and insight-led
• Expert knowledge of media strategy, activation, and communication channels in order to educate and inform internal business owners and to ensure appropriate usage to drive consumer response
• Expert understanding of media channel usage, media mix and the marketing funnel
• Expert knowledge of digital media flow and how advertising is enabled through technology
• Expert knowledge of media analytics in order to share and explain nuances in data
• Advanced understanding of consumer insights and how customers consume advertising through paid and owned channels
• Ability to remain current on all updates and advancements in the ad tech industry and how it effects paid media
• Skilled in presenting and providing commentary to internal stakeholders and Leaders
• Skilled in utilizing Microsoft Office
• U.S. citizenship or current authorization to work in the U.S.
• Must be at least 18 years of age

Preferred

• Experience and proven ability as a strategic business Leader; operating at an enterprise level and translating various strategies and priorities into roadmaps
• Experience in cross-functional leadership and aligning Teams toward shared outcomes and smarter execution at scale
• Experience using media and partnerships as strategic levers to create multiple effects across brand, demand, loyalty, and Customer lifetime value
• Experience managing agencies, particularly as strategic partners
• Experience and fluency in analytics, measurement, and performance diagnostics
• Experience/strong fluency in Customer segmentation for determining where, how, and why media and partnership dollars are deployed across the portfolio

Benefits

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
• Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings**
• Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
• Competitive health insurance for you and your eligible dependents (including pets)
• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
• Explore more Benefits you’ll love: https://careers.southwestair.com/benefits
• *Pay amount does not guarantee employment for any particular period of time.
• **401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits
• ***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.