Responsibilities - Own Modo's organic growth strategy across SEO, ASO, and GEO. Three surfaces, one function, one roadmap. - Build and run Modo's SEO program end to end. Technical foundation, content strategy, keyword strategy, reporting cadence. You'll ship the work yourself and write tight, well-scoped tickets for engineering when dev resources are needed. - Lead Modo's ASO program across iOS and Google Play. Treat the listing as both a discovery surface and a conversion surface, with continuous testing across keywords, screenshots, copy, and ratings. - Build Modo's POV and execution playbook for GEO and AI-driven discovery. How does Modo earn citations, mentions, and sourced answers in LLM-driven search? You'll set the strategy and ship the work. - Translate organic opportunity into prioritized roadmaps. Look at a long list of keyword, technical, and emerging-surface opportunities and know which three things will actually move the needle this quarter. - Build the reporting cadence for organic. Rankings, organic traffic, store conversion, share of voice across surfaces. Make it visible to leadership and tie it back to business impact, not vanity metrics. - Make the case for the tooling, content investment, and engineering support the function needs to scale. - Stay close to algorithm changes, AI search shifts, and category dynamics across social casino, iGaming, and adjacent verticals.