Responsibilities

• Own the marketing strategy and activation plans for Financing, Pro Coverage, Rentals, Repairs, and Lessons.
• Develop clear customer value propositions, messaging, channel plans, timelines, and measurement frameworks.
• Lead integrated marketing programs that drive service awareness, adoption, retention, revenue, and customer lifetime value.
• Build and execute marketing strategies for Lessons focused on enrollment, engagement, retention, and local store activation.
• Partner with CRM, Digital, Media, Creative, Store Operations, Services, and Analytics teams to activate programs across customer touchpoints.
• Integrate services into relevant product, promotional, lifecycle, and seasonal campaigns.
• Support campaign ideation and broader integrated marketing planning without serving as the primary campaign lead.
• Support partnerships, sponsorships, competitions, and promotional activations.
• Contribute to brand-building and culture-driving initiatives that strengthen Guitar Center’s connection with musicians and local communities.
• Manage program timelines, deliverables, performance reporting, and post-campaign learnings.

Requirements

• 8+ years of experience in services marketing, integrated marketing, brand marketing, omnichannel marketing, or a related field.
• Experience marketing services, memberships, protection plans, education, rentals, repairs, financing, or similar customer solutions.
• Proven ability to translate complex offerings into clear customer-facing marketing programs.
• Experience developing integrated plans across digital, CRM, media, social, creative, retail, and local marketing channels.
• Strong cross-functional partnership experience across Marketing, Operations, Analytics, Finance, and Store teams.
• Experience supporting partnerships, sponsorships, competitions, or promotional activations preferred.
• Retail, eCommerce, music, lifestyle, education, or consumer services experience preferred.

Benefits

• For our employees who are musicians we offer the unique opportunity of gig leave-take time off to share your music with the world and return to your job after your tour!
• Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.