Responsibilities

• Lead marketing strategy for select Peacock titles and initiatives, defining positioning, audience targets, campaign objectives, and strategic frameworks
• Support strategic planning for tentpoles, priority titles and franchises
• Proactively source, curate and synthesize research, cultural insights, and performance data into clear takeaways that inform strategy and campaign direction
• Identify marketing hooks that expand reach, drive engagement, and unlock growth opportunities
• Collaborate cross-functionally with Brand, Creative, Media, Multiplatform Planning, Decision Sciences, Programming, and other partners to synthesize inputs and inform strategic recommendations
• Translate strategy into effective guidance for execution across creative, media, and other platform touchpoints.
• Develop clear, compelling presentations that bring strategies to life for internal stakeholders
• Collaborate with stakeholders to shape strategic narratives and deck formats, provide actionable feedback, and prepare materials for review. Prepare compelling materials for senior leadership reviews, ensuring clarity and consistency of the strategic narrative.
• Track campaign performance and contribute to optimization by surfacing key insights and learnings
• Provide guidance and mentorship to junior team members, fostering a culture of strategic rigor and collaborative excellence.
• Oversee and maintain project tracking for multiple workstreams and deliverables to meet deadlines

Requirements

• 6+ years of relevant experience in marketing strategy, brand planning, or entertainment marketing – preferably within streaming, television, media, or agency environments
• Proven track record building successful marketing strategies
• Demonstrates strong strategic thinking, with the ability to connect data, cultural insights, and business objectives into clear, actionable recommendations
• Skilled communicator and visual storyteller, with experience distilling complex ideas into simple, compelling narratives and PowerPoint presentations
• Highly organized and detail-oriented, with the ability to manage multiple projects and deliver high-quality work in a fast-paced environment
• Excellent collaborator who builds relationships with ease and is comfortable moving work forward in a matrix-style organization
• Experience working across functions, with the ability to contribute to discussions with key Peacock stakeholders and partners
• Proactive self-starter who takes initiative and demonstrates sound judgment, while also knowing when to seek guidance
• Adaptable and growth-oriented, with a demonstrated ability to absorb feedback, apply learnings, and continuously strengthen their work.
• Interest in building better processes and project management tools with key partners.
• Bachelor’s degree

Nice to Have

• Familiarity with project management systems like Airtable
• Experience with analytical tools like MRI and Nielsen data
• Experience with brand/agency relationships

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.