Own the strategic marketing core for Love’s Commercial and B2B, aligning BU goals, defining audiences and ROI, and leading multi‑channel campaigns with a one‑proposition approach.

• Strategic Planning: Partner with business units to drive growth via integrated marketing plans and connect priorities to actionable programs.
• Campaign Execution: Brief internal and agency partners to execute aligned strategy across channels and optimize based on performance toward goals.
• Audience & ROI: Define goals, target customers, research needs, and ROI models to guide budget and storytelling.
• Market & Competitive Insight: Monitor financial trends, growth targets, category state, and competitive activity to shape go to market.
• Leadership & Development: Train, coach, and develop a direct team, prioritizing workloads for high‑impact outcomes.
• Budget & Performance: Manage day‑to‑day budgets and monitor optimization needs to ensure campaigns hit ROI targets.
• One Proposition & Bundling: Define where to bundle offerings, how to story tell, and how to position across a diversified product set.
• Love’s Rewards & Driver Engagement: Lead strategic thinking to evolve Professional Driver engagement in connection with Love’s Rewards.
• Partnership & Influence: Lead collaboration with Sr. Director of Marketing and cross‑functional partners to unify brand messaging.
• Category Leadership: Own category landscape, trends, tools, and competitive activity to maintain market relevance.