Sr Manager, Marketing

Responsibilities

• Lead complex marketing projects and initiatives to drive business growth
• Resolve complex marketing problems and develop innovative solutions
• Determine methods and procedures for new marketing assignments
• Implement global process improvements to enhance marketing effectiveness
• Collaborate with senior leadership to align marketing strategies with business goals
• Provide thought leadership and expertise in marketing best practices
• In your day-to-day role, you will…
• Manage ABM digital campaigns: oversee the execution and optimization of ABM-focused digital marketing efforts, including email marketing, content syndication, social media advertising, and programmatic initiatives.
• Run BXO's always-on ABM and email nurture programs for Large Enterprise: own the campaign brief, execution, and reporting for BXO's nurture and demand programs, partnering with our media and content agencies.
• Drive lead generation and engagement: collaborate with sales and demand generation teams to identify and engage key stakeholders within targeted enterprise payment accounts, working on ABM programs and account lists.

Requirements

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
• Minimum 7 years of relevant work experience and a Bachelor's degree or equivalent experience.
• Proven success managing and executing B2B or ABM campaigns, ideally including always-on nurture programs.
• Strong knowledge of digital marketing channels, tools, and marketing technology platforms.
• Excellent communication, project management, and cross-functional coordination skills, including working directly with sales teams.
• Experience working in technology, fintech, or SaaS industries.
• Familiarity with CRM and marketing automation tools like Salesforce and Demandbase.

Preferred

• · Comfortable in a fast-paced and fluid working environment.
• · A natural problem-solver, seeks to find ways around roadblocks to execution.
• · Passionate about creating best-in-class marketing campaigns.
• · Curious about how to leverage AI in their day-to-day for more efficiencies.

Benefits

• At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.