Responsibilities

• AI Use Case Strategy & Roadmap: Identify, define, and shape the highest priority AI use cases for the Marketing Operations team
• Define the scoring architecture for predictive contact & lead scoring and select the model approach in partnership with the Data & AI team and our Campaign & Data Operations lead in MOps, documenting rationale and validation methodology
• Design & deploy agentic workflows that automate multi-step marketing operations tasks (e.g., campaign QA, reporting assembly, list hygiene, list import) with human-in-the-loop checkpoints where risk warrants it
• Evaluate emerging generative AI capabilities (new model releases, agent frameworks) for applicability to Marketing Operations, and pilot before broader rollout
• Establish AI model governance and data quality measures
• Change Management & Enablement: Champion change management, enablement, and adoption of new automated workflows, agentic capabilities, and process changes through training, communications, playbooks, enablement sessions, and stakeholder engagement
• Establish feedback loops with end users and partners within the Data & AI team to bring their perspective to planning, implementation, and optimization
• Identify and lead process redesign opportunities where AI removes manual steps entirely, rather than simply speeding up the old process
• In-Product AI Utilization & Feature Governance: Partnering with our Technology Strategy team in Marketing Ops, consult on the assessment of AI capabilities available in our existing technology stack and make recommendations on build/buy/usage Govern shadow AI: any AI feature activated outside this process is evaluated to determine if it should be integrated or deactivated
• Other duties as needed

Requirements

• Degree in Marketing, Information Systems, or equivalent applied experience
• 6-8+ years in marketing operations, revenue operations, or applied data science, with at least 2 years leading predictive modeling or AI/automation initiatives
• Prior people management experience, or demonstrated readiness to manage a small team
• Hands-on fluency with Salesforce.com, a marketing automation platform (Pardot, Marketo, Eloqua, HubSpot, or equivalent); working knowledge of SQL and Python required
• Experience with or working knowledge of intent data platforms (6sense, Bombora, G2) and generative AI tooling in a business context
• Track record of translating model output into workflows that Sales and Marketing adopt
• Curiosity and confidence to explore new agentic AI and automation capabilities; with a focus on delivering AI initiatives responsibly.
• Comfort in communicating impact to senior stakeholders
• You align with our values Curiosity, Integrity, Kindness, Humility, & Builders and are committed to creating an environment where these values flourish in our teams

Benefits

• We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
• We help you prepare for your financial future with our 401(k) plan.
• We prioritize your work-life balance with our unlimited PTO.
• We reward your work with opportunity for growth and advancement.