Commercial Activation & Performance Manager, Upscale Brands
Choice Hotels International
USA (Remote)
$115K/yr - $135K/yrIn-houseFull-timeSenior level5+ years exp.
2 days ago
Sr. Manager, Marketing (Location Based Experiences)
Orlando, FL (Unknown)
Salary Not AvailableSenior Level7+ years expFull time
Posted 2 months ago
Job Summary
Own and oversee IP licensing for Live Entertainment marketing and experiences, guiding brand alignment, approvals, and partner collaboration across regional and global licensees, with a focus on process rigor, trend spotting, and timely delivery.
- Coordinate with IP partners and licensees on approvals and material submissions.
- Maintain tracking and governance for contractually mandated approvals.
Job Description
Responsibilities
- Maintain relations with IP partners for the review, approval, and use of intellectual properties in the Live Entertainment marketing creative, products and experiences.
- Provide IP brand expertise to review and advise the Live Entertainment team and Licensees in the preparation and submission of materials to IP partners.
- Coordinate with IP partners on presentations of their respective film/TV/product content for brand immersion with new Licensees, agencies, and vendors.
- Participate in meetings with regional and global licensees to discuss current and upcoming projects for better support.
- Develop best practices in organization, processes and approval trackers to ensure crucial deadlines are met and effective communication is achieved between all parties for each licensed experience.
- Look for unique marketing efforts and industry trends within live and location-based entertainment, and proactively call out new ideas to keep consumer messaging refreshed.
- Partner with necessary stakeholders and franchise team members in an effort to communicate assigned live entertainment projects effectively as well as ensure proper approvals are obtained and provided to the applicable licensees.
- Work closely with franchise leaders to keep current on IP awareness, affinity data and consumer data and trends that can directly affect strategic decisions and development with licensed location-based entertainment deals.
- Understand licensee contractual obligations and assist in obtaining legal clearances as well as administer conflict checks with sister departments.
- Maintain online tracking system, currently WorkFront, for each submission and processing of contractually mandated approvals, keeping track of requested revisions and alerting departments on deadlines.
Requirements
- 7+ years of live and location-based entertainment experience or experiential event production, including expertise with creative vendors and marketing agencies; or equivalent combination of education and experience.
- Proficient with Microsoft Office including Word, Excel, PowerPoint and Outlook, as well as with Keynote.
- Must be willing and able to travel extensively, sometime with short notice, domestically and internationally.
- Must be open to working early mornings, evenings and/or weekends, when necessary, based on international partners and agreements.
- Excellent understanding of maintaining brand and property positioning, licensing, and partner management.
- Exceptional communication and presentation skills.
- Ability to multi-task and deliver on multiple projects and be decisive under pressure.
- Proven track record of developing and executing complex location-based and touring experiences in accordance with milestone timelines and under tight deadlines.
Preferred
- Bachelor's degree in Marketing, Business, Communications, Legal or related field preferred.
Universal Orlando Resort
For years, we’ve been creating a legacy of unforgettable experiences for our Guests. Our Guests are immersed into the sights and sounds of some of the greatest movies and most legendary stories, and our Team Members are the ones who help make those incredible experiences come alive. Our Team Members realize that delivering world-class service is more than just an expectation... It’s The Universal Way. It’s who we are. It’s what we do. And it’s the reason we strive to be recognized as the number one entertainment destination in the world.As a part of the COMCAST NBCUniversal family, we are as committed as ever to continuing to build spectacular experiences based on the most compelling and dynamic movies, books and TV franchises in the universe. We are poised for growth and success and are focused on the future. Our Team Members not only deliver experiences of a lifetime, they create them! At Universal Orlando ResortTM, we create a balanced and rewarding work environment while encouraging individual growth and development. As a Team Member, we’ll partner with you to help identify your personal goals and provide career guidance. Best of all, it’s our philosophy to always try and promote from within first. Now, what could be more promising than that!It’s a big Universe. Where do you fit in?
Salaries
Brand Activation median pay in the United States
Most pay falls between $69K and $121K. Based on 606 salaries.
Marketing Team
Marketing Team Size
1,438 (11% of company)
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
1.1M
Traffic Source Mix
Search
33.4%
Direct
44.8%
Referral
14.9%
Social
4.9%
Paid
1.8%
Headcount Trend
Current headcount: ~12.5K
Links
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