Commercial Activation & Performance Manager, Upscale Brands

USA (Remote)

$115K/yr – $135K/yrSenior Level5+ years expFull time

Posted 21 hrs ago

Job Summary

Own and drive portfolio level revenue optimization by developing actionable commercial plans, coordinating with hotel ownership and corporate partners, and guiding performance improvements across pricing, demand generation, and distribution.

  • Own, maintain, and continuously improve the commercial planning framework used across the portfolio.
  • Partner with Revenue Management, Global Sales, Marketing, Loyalty, and Distribution to align resources.
  • Identify opportunities to increase demand, market share, and profitability across hotels.

Job Description

Responsibilities

  • Identify hotels with the greatest opportunities to improve revenue performance, market share, and demand generation.
  • Analyze hotel-level performance trends, risks, and performance gaps to uncover growth opportunities and potential concerns.
  • Develop actionable insights and recommendations for Senior Regional Directors (SRDs) to support portfolio prioritization, resource deployment, and strategic decision-making.
  • Communicate emerging commercial trends, risks, and opportunity areas to Segment Commercial Leadership to support broader business initiatives.
  • Monitor portfolio performance and provide recommendations to improve overall commercial effectiveness.
  • Synthesize performance data into clear opportunity assessments, business cases, and recommendations for field leaders, hotel teams, and senior leadership.
  • Partner directly with hotel ownership and management teams to develop practical commercial plans focused on: Pricing strategy, Demand generation, Business mix optimization, Revenue growth opportunities
  • Provide guidance on promotional strategies, pricing decisions, and revenue recovery opportunities during periods of need.
  • Own, maintain, and continuously improve the commercial planning framework used across the portfolio.
  • Evaluate channel performance and recommend actions to improve revenue production and profitability.

Requirements

  • Bachelor's degree in Hospitality, Business, Marketing, Revenue Management, or related field, or equivalent experience.
  • 5+ years of experience in hotel revenue management, commercial strategy, sales, marketing, operations, franchise support, or related disciplines.
  • Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.
  • Working knowledge of hotel revenue management principles, distribution channels, demand generation strategies, and commercial performance drivers.
  • Demonstrated ability to influence outcomes and drive action without direct authority.
  • Excellent project management, organizational, and prioritization skills.
  • Ability to collaborate effectively across multiple stakeholder groups, including owners, operators, field teams, and corporate partners.
  • Ability to navigate ambiguity, manage competing priorities, and maintain a strategic mindset.
  • Excellent communication, presentation, and consultative skills.
  • Ability to travel as business needs require.

Benefits

  • Competitive compensation and benefits, including medical, dental, and vision coverage
  • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
  • Financial benefits for retirement and health savings
  • Employee recognition programs
  • Discounts at Choice hotels worldwide
Choice Hotels International logo

Choice Hotels International

3.4 Glassdoor

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in upscale and a leader in midscale and extended stay, Choice® has nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay, and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com. At our worldwide corporate headquarters in the Washington metropolitan area (North Bethesda, MD), our IT center in Scottsdale, AZ, and Minneapolis, MN, and through our associates across the globe, we keep those hotels humming by serving as a champion for our franchisees. When you #MakeItYourChoice, you will have the environment, the tools, and the momentum to drive your career and organizational success.

Founded in 1941
Rockville, Maryland, USA
1.9K employees (138 in marketing)
54% recommend to a friend
57% CEO approval

Salaries

Posted range

$115K/yr – $135K/yr

Taken straight from the job posting.

Brand Activation median pay in the United States

$87K/yr

Most earn $69K to $120K. Based on 596 salaries, including bonus and equity.

See all Choice Hotels International salaries

Funding

Total Funding
$600M
Last Raise
$600M
Post IPO Debt, 2 years ago

Funding History

  • Jun 2024
    Post IPO Debt • $600M

Traffic Signals

Monthly Visitors
13.6M
Monthly Google Ads Budget
$885.1K
Traffic Source Mix
Search
47.3%
Direct
36.8%
Referral
13.9%
Social
0.3%
Paid
1.7%

Headcount Trend

Current headcount: ~1.9K

Recent News

Choice Hotels International logo

Commercial Activation & Performance Manager, Upscale Brands

Choice Hotels International · USA · Remote