Brand Ambassador - Brown-Forman - $75K plus Incentives

Bessemer, AL (On-site)

Salary Not AvailableMid LevelOther

Posted 20 hrs ago

Job Summary

Own the end‑to‑end representation of key brands across a defined territory, driving account relationships, on‑premise program design, staff training, tastings, and high‑impact events while coordinating with United’s distribution and the supplier’s marketing efforts.

  • Build and manage key account relationships and brand placements
  • Lead program design, trainings, tastings, and events across accounts
  • Coordinate efforts between distributor, supplier, and customer staff

Job Description

Responsibilities

  • Responsible for building and sustaining business relationships with key accounts in a given geographic area for key brands
  • Manage a targeted list of accounts and placements of key brands in each account
  • Collaborate with both the distributor (United) and the brand’s supplier
  • Coordinate with the supplier’s marketing efforts, distributor’s goals, and customer’s staff and consumers
  • Provide training to customer’s bar managers, bartenders, and staff on key brands
  • Conduct tastings with customers to assist sales representatives in selling in key brands
  • Visit accounts to set up programs to promote the brands
  • Provide to accounts branded POS, menus, glassware, etc.
  • Create custom cocktails for accounts depending on seasons, inventory, events, new flavors/items, etc.
  • Host dinners and events in accounts, festivals, events, etc.

Requirements

  • Must be 21 years or older
  • High school or vocational school diploma or GED equivalent required
  • Ability to secure and maintain a State Alcohol Sales Permit in accordance with state laws
  • Valid driver’s license in the applicable state
  • State minimum auto-liability insurance
  • Acceptable driving record
  • Ability to maintain these minimum administrative driving requirements throughout employment
  • Must be able to work some nights and weekends, and on some holidays

Preferred

  • Extensive knowledge of product
  • Sales experience in the food and drug industry preferred
  • Restaurant/Bar/ industry experience preferred

Salaries

Brand Activation median pay in the United States

$87K/yr

Most earn $69K to $120K. Based on 596 salaries, including bonus and equity.

See all UNITED DISTRIBUTORS GROUP salaries

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Brand Ambassador - Brown-Forman - $75K plus Incentives

UNITED DISTRIBUTORS GROUP · Bessemer, AL · On-site