Sr. Manager, Marketing - Influencer, Entertainment & Culture

Responsibilities

• Local Media Leadership
• - Partner with the Sr. Director, Media to bring local media priorities and results to senior marketing leaders, agency partners, and local media sales executives.
• - Represent GEICO's interests in local media engagements to ensure program efficacy across all markets of investment.
• - Build strong working partnerships with GEICO's agency and local marketplace partners to deliver well-run programs, processes, and governance.
• Local Media Strategy
• - Take in business goals and strategies and translate them into actionable local media plans, including emerging local media assessment, creative media solutions, and market-level KPI frameworks.
• - Build annual and half-year local media plans across the marketing funnel for GEICO's product lines, aligned to national plans and overall brand initiatives.
• - Develop market-level audience and targeting approaches to reach priority growth audiences
• - Lead hands-on negotiations with local media partners
• Budget Stewardship

Preferred

• Experience: 10+ years in media planning, buying, or strategic partnership development, with significant hands-on local media experience.
• Local media expertise: Strong working knowledge of local traditional and digital channels, including spot TV, radio, out-of-home, and geo-targeted digital, and how local plans work alongside national ones.
• Negotiation: Direct experience negotiating local buys with national and market-level suppliers.
• Service business context: Experience working inside a conversion-driven service business — financial services, insurance, SaaS, or banking — where marketing is tied directly to customer acquisition and retention.
• Agency management: Experience directing agency teams day to day; people management experience is a plus.
• Measurement and analytics: Working knowledge of MMM and other business impact models, and how to apply their outputs to market-level allocation.
• Audience strategy: Experience with audience development and activation using 1P, 2P, and 3P data.
• AI comfort: Comfort using AI tools such as Claude or Copilot in day-to-day work.

Benefits

• The GEICO Pledge: Great Company, Great Careers, Great Culture, Great Rewards