Responsibilities

• Development and Execution of Brand Strategy and Omni-Channel Marketing Campaigns:
• Develop local market and customer brand strategy, using data, insights, and competitor knowledge to identify opportunities and shape go-to-market plans that produce measurable results
• Develop and implement omnichannel strategies with tactical plans and marketing mix for Charlotte Radiology and Carolinas Imaging Services to drive demand in our outpatient imaging centers, including digital and traditional media advertising, collateral development, email marketing, social media, events, and more
• Develop insights-led marketing creative and content, ensuring alignment with strategic priorities and key customer insights across direct to consumer, direct to healthcare provider and sales channels
• Implement Marketing Excellence framework, including segmentation/ targeting, business intelligence tools, and KPI reporting with marketing team
• Execute launch excellence for new center locations and technology/ innovation pipeline investments
• Engage with Sales to activate the brands within the Sales channel with physician materials and strategic promotional efforts
• Digital/Online Leadership:
• Plan, manage and execute brand digital, social and CRM marketing strategy and initiatives in collaboration with our agency partners, including SEO, SEM, content marketing, website updates, social media, CRM, and emerging AI/LLM content dev
• Identify trends and evaluate emerging platforms/technologies to optimize spend and performance based on user insights

Requirements

• Education/Licensing/Certification:
• Bachelor’s degree in Business or Marketing or other relevant area
• Experience (years and type):
• 5-8 years of marketing/brand management experience with emphasis in online strategy
• Experience working with a cross-functional team to achieve goals
• Previous healthcare or consumer services experience desired but not required
• Knowledge and Skills:
• Demonstrated capabilities with insights-based marketing brand strategy and omni-channel execution and measurement
• Experience developing creative briefs, brand content, and executing cohesive content strategy across channels
• Experience in digital marketing strategy, website analytics tools (Google Analytics), and content management systems (WordPress, Elementor)