Sr. Manager, Marketing Analytics

Responsibilities

• Lead, Coach, and Grow the E&E Insights Team
• Build, manage, and develop a team of brand/pod analysts — owning hiring, onboarding, coaching, prioritization, and career growth.
• Set the analytical and communication bar for the team and establish the operating rhythm from the ground up.
• Create a collaborative, high-performing environment where a small team punches above its weight across a large brand surface.
• Own the Full-Funnel E&E Performance Narrative
• Be accountable for trend monitoring, first-response investigations, and the full-funnel story (acquisition → engagement → retention → revenue) across the E&E brand portfolio.
• Proactively surface opportunities and risks across brands and markets as well as influence strategy through data-driven recommendations.
• As a player-coach — especially while the team is small — personally lead the most complex cross-brand investigations and executive readouts.
• Translate Measurement into Brand Action
• Own the consumption-and-translation layer for E&E: turn PRISM incrementality, MMM, and HALO model outputs into clear test, optimization, and expansion recommendations.

Requirements

• Bachelor's, Master's, or equivalent experience in a quantitative field (e.g., Economics, Statistics, Mathematics, Data Science, Business Analytics, or a related discipline).
• Significant experience in analytics, business intelligence, or data analysis, including experience leading, coaching, or mentoring analysts. (Manager: prior or emerging people-management experience; Director: a track record of managing analysts, and ideally managers, through ambiguity.)
• Experience owning senior stakeholder relationships and delivering in a fast-paced, high-ambiguity environment — ideally standing up or scaling a new function.
• Proven ability to build, coach, and retain a high-performing analytics team, and to set standards for quality, communication, and impact.
• Genuine appetite for management — you want to multiply a team's output, not just carry the title.
• Comfort operating as a player-coach: leading the team while remaining hands-on on the hardest problems.
• Strong SQL for querying and analyzing large datasets.
• Proficiency with data visualization and BI tools (e.g., Tableau, Mode, Hex, Databricks).
• Strong understanding of funnel analysis, cohort analysis, and behavioral analytics, and the ability to "connect the dots" across metrics into a narrative.
• Working knowledge of experimentation and incrementality concepts — enough to partner credibly with Data Science and PRISM and to enforce rigor. You do not need to be a “modeler” but you need to be able to understand and speak to them.

Benefits

• Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
• Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
• Unplug – Generous PTO and 14 paid holidays so you can unplug
• Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
• Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
• Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging!