Responsibilities

• Lead the development of integrated brand campaign platforms and seasonal launch strategies for PopSockets — grounded in consumer insights, brand DNA, and product truth, and built to drive both sell-in momentum and sell-through performance
• Build comprehensive US activation plans for every major campaign and launch, defining the role of each channel — social, influencer, PR, wholesale marketing, store, ecommerce, and marketplaces — and how they work together to deliver a cohesive consumer experience
• Author best-in-class campaign briefs that give every channel partner what they need to do their best work: a sharp consumer insight, a clear brand POV, specific channel direction, and unmistakable creative guardrails
• Own the integrated marketing calendar — sequencing campaign moments, launch windows, and sell-in milestones to ensure the right message reaches the right consumer at the right time across all touchpoints
• Develop and maintain content matrices that map messaging, creative assets, and channel activations across the full funnel — ensuring strategic clarity and brand consistency from awareness through purchase
• Serve as the team's sharpest consumer voice — deeply understanding our three audiences (Style Maven, Solutionist, and Interest Amplifier) and consistently bringing their perspective into every brief, plan, and cross-functional decision
• Develop and maintain deep channel fluency across social, influencer, PR, ecommerce, marketplaces, wholesale, and in-store — understanding what each channel needs to perform and how to build plans that set every partner up for success
• Stay current on consumer behavior, cultural trends, and the competitive landscape, proactively bringing insights and opportunities forward to sharpen PopSockets' campaign approach and strengthen brand positioning
• Serve as the strategic integrator across a broad set of cross-functional partners — bringing Product & Merchandising, Planning, Wholesale, Ecommerce, PR, Social, Influencer, and Creative together around a unified campaign vision, clear timelines, and shared goals
• Partner with Product & Merchandising early in the planning process to deeply understand product innovation, launch timing, and seasonal priorities — translating those inputs into consumer-facing campaign narratives that make the product story compelling and commercially relevant
• Work closely with Planning to align integrated marketing calendars with inventory, launch windows, and commercial milestones — ensuring campaigns are timed to drive both sell-in and sell-through
• Collaborate with Wholesale and Ecommerce teams to build activation plans that support retail partner needs, drive in-store and online conversion, and connect brand storytelling to commercial outcomes across all channels
• Brief and align PR, Social, Influencer, and Creative teams with campaign platforms and seasonal direction that give each function a clear strategic foundation — while leaving room for channel-specific excellence
• Lead integrated planning meetings, seasonal kick-offs, and go-to-market reviews that create clarity, build momentum, and keep all partners moving in the same direction
• Build and deliver compelling presentations for internal stakeholders, wholesale partners, and senior leadership that communicate campaign vision and earn cross-functional alignment
• Measure integrated campaign performance in partnership with Analytics, CRM, and channel teams — tracking impact across brand health, engagement, and commercial metrics and translating results into clear learnings
• Build a culture of continuous improvement within the integrated marketing function — using post-campaign analysis to sharpen future briefs, refine channel strategies, and evolve the planning process
• Contribute to the global marketing scorecard, ensuring campaign results are reported with clarity and connected to the broader brand and business objectives