Responsibilities

• Integrated Marketing Strategy & Audience Planning
• Translate global customer, market, and competitive insights into integrated marketing planning frameworks that guide business priorities and customer engagement strategies.
• Develop and evolve global audience frameworks, personas, and journey maps to inform content, channel, and experience decisions across the customer ecosystem.
• Own and advance the ’ Experience Orchestration’ Framework, establishing a customer-centric planning model that aligns engagement strategies across brands, channels, and markets.
• Provide strategic guidance on content prioritization and audience engagement opportunities across platforms, channels, and geographic markets.
• Establish global measurement standards, success metrics, and learning agendas in partnership with Analytics to drive data-informed decision making and continuous optimization.
• Translate customer, channel, and performance insights into actionable planning recommendations for Content, Experience, Social, and Brand teams.
• Champion a test, learn, optimize, and scale approach to integrated marketing planning, accelerating innovation and embedding continuous improvement across the organization.
• Partner with Digital Product teams to define experience requirements, roadmap priorities, and enhancement opportunities across Surgery's owned digital experiences.
• Develop a comprehensive view of the customer engagement ecosystem, identifying how owned, paid, earned, and third-party experiences work together throughout the customer journey.

Requirements

• Bachelor’s degree required.
• Minimum of 8 years of experience in communications, public affairs, or related field.
• Proven experience delivering integrated communications strategies tied to business outcomes in a complex environment.
• Strong background in media relations, issues management, and executive communications.
• Experience in medical device, pharmaceutical, or healthcare sectors preferred.
• Proven ability to influence senior partners and navigate ambiguity.
• Strong understanding of digital ecosystems (web, social platforms, search) and measurement approaches (AI-optimization, analytics, listening, dashboards, performance reporting).

Preferred

• Brand Positioning Strategy, Business Savvy, Content Management, Content Marketing, Cultural Communications, Customer Analytics, Customer Journey Mapping, Data Visualization, Digital Channels, Digital Marketing, Digital Trends, Leadership, Report Writing, Tactical Planning, Technical Credibility, Technologically Savvy

Benefits

• Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
• This position is eligible to participate in the Company’s long-term incentive program.
• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year