Responsibilities

• Integrated Marketing Strategy & Audience Planning
• - Translate global customer, market, and competitive insights into integrated marketing planning frameworks that guide business priorities and customer engagement strategies.
• - Develop and evolve global audience frameworks, personas, and journey maps to inform content, channel, and experience decisions across the customer ecosystem.
• - Own and advance the ’ Experience Orchestration’ Framework, establishing a customer-centric planning model that aligns engagement strategies across brands, channels, and markets.
• - Provide strategic guidance on content prioritization and audience engagement opportunities across platforms, channels, and geographic markets.
• - Establish global measurement standards, success metrics, and learning agendas in partnership with Analytics to drive data-informed decision making and continuous optimization.
• - Translate customer, channel, and performance insights into actionable planning recommendations for Content, Experience, Social, and Brand teams.
• - Champion a test, learn, optimize, and scale approach to integrated marketing planning, accelerating innovation and embedding continuous improvement across the organization.
• Customer Experience & Engagement Strategy
• - Partner with Digital Product teams to define experience requirements, roadmap priorities, and enhancement opportunities across Surgery's owned digital experiences.

Requirements

• Bachelor’s degree required.
• Minimum of 8 years of experience in communications, public affairs, or related field.
• Proven experience delivering integrated communications strategies tied to business outcomes in a complex environment.
• Strong background in media relations, issues management, and executive communications.
• Experience In Medical Device, Pharmaceutical, Or Healthcare Sectors Preferred.
• Proven ability to influence senior partners and navigate ambiguity.
• Strong understanding of digital ecosystems (web, social platforms, search) and measurement approaches (AI-optimization, analytics, listening, dashboards, performance reporting).

Preferred

• Experience In Medical Device, Pharmaceutical, Or Healthcare Sectors Preferred.

Benefits

• Benefits
• Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year