Responsibilities

• Influencer Marketing Strategy (Paid & Organic)
• Serve as the strategic lead for influencer marketing across brands, owning long-term vision, brand alignment, and scalable growth.
• Own the full paid and organic influencer strategy across every launch, campaign, and seasonal moment.
• Develop and execute integrated influencer strategies tailored to each brand's identity and audience, aligned to the broader social calendar and marketing plan.
• Set the influencer mix, campaign architecture, and performance benchmarks across all tiers, aligned to each channel's revenue objectives.
• Design and manage influencer campaigns from concept to execution, ensuring alignment with brand objectives.
• Co-manage a cross-functional coordinator to drive seamless campaign and go-to-market execution.
• Stay on the cutting edge of influencer marketing, bringing disruptive new ideas, formats, and platforms to the table.
• Talent Sourcing & Management
• Build and own ColourPop's creator and talent roster — sourcing, vetting, and prioritizing influencers across all tiers for both paid and organic work.

Requirements

• 6–8 years of experience in influencer marketing and/or brand communications; both in-house and agency experience preferred, ideally in a multi-brand setting.
• Proven track record building and scaling both paid and organic influencer programs, always-on and campaign-driven.
• Experience building and owning a creator/talent roster, including recruitment, vetting, negotiation, and long-term relationship management.
• Experience scaling affiliate, VIP, and community ambassador programs.
• Strong network of influencers and agents across lifestyle, beauty, fashion, or consumer goods.
• Proven leadership and team management experience, including managing direct reports.
• Data-savvy, with fluency in paid media analytics (ROAS, iROAS, CPM, CPE) and experience assessing attribution and tracking tools.
• Experience with influencer data and CRM platforms such as Traackr and CreatorIIQ; comfortable using EMV as one input among many, not a standalone measure.
• Well-versed in social media channels (paid and organic), trends, branded content development, and influencer/social metrics and analysis.
• Excellent communication, negotiation, and storytelling skills — verbal and written.

Preferred

• Experience with experiential or event marketing is a plus.

Benefits

• ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + 100% match, paid holidays, product discounts and more.