Sr. Manager, Growth Marketing at Taco Bell | Irvine, CA | $157K/yr – $185K/yr

Taco Bell

Sr. Manager, Growth Marketing

Irvine, CA (Hybrid)

$157K/yr – $185K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own an end-to-end growth agenda for Live Mas Café with multi-year scaling, cross-functional calendar alignment, and a scalable international expansion model.

Own strategic planning and execution of 3-5 year commercial scaling across markets and formats.
Build and govern a unified beverage innovation calendar and lead cross-functional teams to execute it.
Lead the international expansion model and collaborate with local units to drive scalable, franchise-friendly rollout.

Job Description

Responsibilities

Lead the strategic planning & execution of the 3-5 year commercial scaling plans for Live Mas Café.
Build a framework to integrate all beverage innovation (national + Live Mas Café) into one calendar and lead teams for strategic planning & execution of calendar.
Manage the international expansion and model of Live Mas Café globally, serving as the strategy lead while partnering with local business units and local international team.
Manage non-traditional Live Mas Café openings and formats in the US, leveraging scalable solutions where available and creating new ways executing as needed.
Build, align, manage and deploy a Live Mas Café operations playbook that the organization can leverage to drive efficiencies with scale.
Manage day-to-day relationships with key franchisee partners who have invested in the Live Mas Café concept.
Partner with Live Mas Café brand & product marketing teams to build and execute a remodel playbook, mitigating impact from remodel downtime and launching new cafes with success.
Lead key cross-functional teams to deliver a consumer led experience at Live Mas Café – some teams include: Consumer Insights, Operations, Food Innovation Team, Finance, Architecture & Development, Insights & Analytics, and more.

Taco Bell

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels.

Founded in 1962

Irvine, CA, US

76K employees (1,009 in marketing)

tacobell.com