Sr. Manager, Growth Marketing at RoadSync | Atlanta, GA

RoadSync

Sr. Manager, Growth Marketing

Atlanta, GA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 5 months ago

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Job Summary

Lead B2B demand gen for a SaaS/fintech company by building AI-enabled campaigns, events, and multi-channel programs.

Own MQLs and marketing-sourced revenue with HubSpot automation and multi-channel campaigns.
Demo AI workflows you built that replaced or 10x’d manual processes.
Execute trade shows and events as a primary lead gen channel with measurable ROI.

Job Description

Responsibilities

Build AI workflows across the marketing function: lead enrichment, personalization at scale, competitive monitoring, content production, and campaign analysis. Continuously experiment with emerging tools and turn what works into repeatable playbooks. You’re an internal champion for AI adoption and showcase what is possible with results.
Own the full event lifecycle - identifying the right shows, booth strategy, pre-show outreach and engagement, on-site lead capture, and high-impact post-show nurture in partnership with Revenue Ops. Build relationships with trade associations (towing, trucking, warehousing) to secure co-marketing opportunities and speaking slots. Every event is measured by pipeline and deals influenced, not by badge scans.
You own MQLs and marketing-sourced revenue. Design and run multi-channel campaigns (email, webinars, outbound, partnerships) that generate a qualified pipeline. Build advanced lead-scoring and lifecycle campaigns in HubSpot, and prospect in Apollo, Clay, and similar tools. Generate compelling content for campaigns led by BDRs/AEs. Test new paid digital and scale what works.
Create landing pages, email sequences, case studies, and event collateral aligned to RoadSync’s value prop. Generate actionable insights, A/B test relentlessly, run pipeline reviews, and maintain HubSpot data hygiene. Manage budgets and optimize for cost-per-lead.

Requirements

You’ve built and scaled a B2B demand gen pipeline (SaaS/fintech preferred). You can point to specific outcomes and results
You can demo AI workflows you’ve built that replaced, or 10x’d, manual processes
You’ve executed trade shows and events as a primary lead gen channel and can speak to ROI
Hands-on HubSpot: automation, workflows, lead scoring, reporting
Strong writer - cold emails that get replies, landing pages that convert, and being the human-in-the-loop to ensure copy/content for campaigns speaks to our customers and prospects in their voice
You thrive where you’re a strategist and executor on the same day

Preferred

Payments/logistics experience, trade association relationships, outbound tooling (Apollo, Smartlead), ABM, paid search in niche B2B, AI prompt engineering, or agent workflows.

Benefits

Competitive Compensation & Equity: You have a meaningful stake in our success on day 1!
In-office perks: Catered lunches on in-office days, paid parking, snacks, you know the drill
Comprehensive Benefits: Medical, dental, and vision benefits premiums paid for employees. 401K plan available.
Flexible Hybrid Schedule: Balance deep focus time and in-office collaboration
Growth Culture: 15 days of PTO for your time, and a team that champions continuous learning and advancement
Access to cutting-edge AI development tools, including Claude Code Enterprise, to enhance your productivity

RoadSync

3.9 Glassdoor

RoadSync is a cutting-edge, digital payment platform for the logistics industry. By enabling more secure & efficient payment acceptance, RoadSync streamlines the payment experience for warehouses, freight handlers and repair/tow merchants alike. Save time and money with RoadSync. Contact us today!

Founded in 2015

Atlanta, Georgia, USA

70 employees

roadsync.com

60% recommend to a friend

80% CEO approval