Sr. Manager, Growth Marketing Programs at VenturED Solutions | USA

Sr. Manager, Growth Marketing Programs

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own multi-program demand generation for VenturEd, orchestrating campaign lifecycles across products and school segments, aligning activation to admissions cycles, and driving pipeline through nurture, content, and performance feedback loops.

Campaign Portfolio: Architect and manage omnichannel programs across Ravenna, TADS, SSS, and CampusPay for private, independent, and faith-based schools.
Nurture & Activation: Build segment-specific journeys by school type and role, aligned to admissions milestones to sustain pipeline momentum.
Content & Optimization: Direct AI-assisted content production and collaborate with product/marketing peers to scale assets and publish impact-driven campaigns.

Job Description

Campaign Architecture & Program Management — Own the full campaign lifecycle from brief to results — planning, build, launch, optimization, and program-level reporting — operating within the strategic direction set by the Sr. Director and the operational frameworks owned by the Sr. Manager, Growth Marketing Operations.
Architect omnichannel campaign programs across multiple products (Ravenna, TADS, SSS, and CampusPay) for multiple school segments (private, independent, and faith-based).
Always-On Demand Calendar — Build and manage the always-on, school-calendar-driven demand motion.
Align campaign activation to the buyer's journey across admissions seasons, financial aid cycles, and enrollment milestones to ensure pipeline stays ahead of bookings targets throughout the year.
Nurture Strategy & Audience Activation — Develop and execute segment-specific nurture tracks by school type, persona, and buying stage — Admissions Directors, Business Office, Heads of School, Financial Aid Officers — built on the audience frameworks and segmentation taxonomy provided by the Ops Manager.
Feed performance insights back to Ops for continuous refinement.
Content Direction & AI-Assisted Production — Own the growth marketing content brief. Direct AI-assisted content production tools (Jasper, ChatGPT, Canva, or similar) to produce campaign assets at scale. Collaborate with Product and Customer Marketing for assets that require their input, and partner with the Digital Marketing team on timely and effective publishing.
Budget & Vendor Direction — Own budget direction and vendor relationships within your program portfolio. Make day-to-day decisions on how program budget is deployed to maximize pipeline impact, with the expectation that direct budget authority expands as the role and its impact scale.
Cross-Functional Collaboration & Enablement — Partner with the Sr. Growth Marketing Operations Manager on campaign tracking, lead scoring alignment, and program-level attribution. Collaborate with Sales and SDR teams on campaign enablement content. Brief leadership regularly on program performance, trends, and recommendations.

5–7 years in B2B demand generation, campaign management, or growth marketing — ideally in SaaS or EdTech
Proven track record building and managing multi-program campaign portfolios that drive measurable pipeline
Experience in K-12 education, enrollment management, admissions, or the independent school market — required given the specificity of the enrollment calendar motion and the ramp time that context provides
Experience with AI-assisted content production workflows — comfort directing tools like Jasper, ChatGPT, Canva, or similar to produce at scale
Strong understanding of multi-touch nurture strategy, lead scoring, and behavioral segmentation
Ability to take strategic direction and execute with full autonomy, optimizing for impact and goal achievement
Working proficiency in HubSpot and Salesforce as a power user within a managed MarTech stack
Data-driven and collaborative approach to optimization — comfortable owning program-level reporting and partnering with the Ops Manager on attribution and infrastructure

Medical, Dental & Vision Benefits
Flexible Planned Paid Time Off
Generous Sick Leave
Purpose-Driven Culture
Work-Life Balance
Passionate About Community Involvement
Company Paid Parental Leave
Company Paid Short Term Disability
Remote Flexibility

VenturED Solutions

VenturEd Solutions is a leading solution provider exclusively dedicated to powering the success of K-12 schools, students, and families. With innovative solutions rooted in more than 50 years of service to the education sector, VenturEd Solutions, formerly Education Brands from Community Brands, empowers schools worldwide with efficient, highly configurable solutions that strengthen operations and drive growth. VenturEd Solutions serves more than one million students and families at over 24,000 schools, districts, dioceses, multi-academy trusts, and educational organizations globally. This comprehensive suite of solutions supports admissions and enrollment, financial aid, tuition, student information management, school payments, communications, data, and analytics to aid schools in achieving their goals and make a lasting impact in their communities.

Founded in 1975

Tampa, Florida, USA

223 employees

www.venturedsolutions.com